"2026 EAG Initiative Promotes 'Thrilling and Compact Exposition' to Emphasize Unrivaled Expo Atmosphere"
The EAG Expo 2026, scheduled to take place at ExCeL London from 13th to 15th January, is set to be a vibrant and comprehensive event, themed as "Action Packed and Under One Roof." This theme underscores the event's unique offering, consolidating a wide-ranging showcase of the amusement, gaming, and play industries all in one place.
The organisers of EAG Expo are investing more resources to attract even more industry buyers, aiming to grow the show attendance for the fourth consecutive year. Since 2022, the number of unique visitors has increased by 69 percent, and the 2025 edition registered 4,306 unique visitors, a 23 percent year-on-year uplift.
The event caters to a diverse range of sectors. Amusements were the primary sector of interest for 35 percent of EAG Expo 2025 visitors, followed closely by Adult Gaming Centres (19 percent), Pubs and Clubs (15 percent), and Visitor Attractions (14 percent). Other sectors, such as Casino, Bingo, and Competitive Socialising, also attracted significant interest.
In addition to the extensive showcase, EAG Expo 2026 promises a creative, action-packed environment designed to highlight the diversity and excitement of its exhibitors and activities. The organisers will also launch a dynamic app to enable visitors to connect with exhibitors before and during the show.
EAG Expo Chairman, Nick Harding, emphasised that they are continuing to invest in the UK's largest b2b show for the out of home entertainment industries. He added that the theme "Action Packed and Under One Roof" highlights the dynamic nature of the show, hosting over 1,000 product launches every year.
To support exhibitors, enhanced marketing activities will be implemented, including a fresh new website and promotional assets to help maximise brand visibility and drive engagement. All promotional materials, including digital banners, graphics, and email templates, will be available to download from https://www.eagexpo.com.
With its unique and comprehensive offering, action-packed environment, and focus on growth, EAG Expo 2026 promises to be an exciting event for the amusement, gaming, and play industries.
The casino industry is expected to have a significant presence at EAG Expo 2026, given that other sectors such as bingo and competitive socialising also attracted interest in the previous event. Visitors can look forward to connecting with exhibitors in the casino sector through the dynamic app launched by the event organizers.
