A Model of Collaborative Endeavor Between Public and Private Sectors, Demonstrated by the Tobacco Industry
Revised Article:
💥 stampede through an urban transformation 💥
🕒 reading time: 3 mins 🕒
Strutting its stuff in Turin's Regio Parco district, a stone's throw from the city's northeastern border, an epic sequel is ready to commence. This tale of regeneration and revitalization will breathe new life into an abandoned asset, transforming it into a fantastic fusion of culture, education, and environmental responsibility. The revamp of the Manifattura Tabacchi - a former tobacco factory - unfolds as a stirring testament to clever design thinking, tackling crucial urban challenges: addressing evolving social needs and preparing for the climactic consequences of global warming.
The victorious visionaries behind the winning project of the international competition, Eutropia Architecture + Pininfarina Architecture, together with Weber Architects and a multidisciplinary crew – including Paisà Landscape – garnered the prestigious Green Urban Planning and Landscape Architecture Award from the Green Good Design Sustainability Award due to their masterful approach to the regeneration.
Innovation didn't halt at the project design, as a unique alliance between the public institutions involved kickstarted a new epoch in interagency cooperation. The fostering of a mutual collaboration paved the way for a more inclusive redesign effort, encompassing not only the asset at hand but also its neighboring ex-Fimit area. Setting a new standard across the nation, this collaborative method predates the principles and techniques of the "Piano Città degli immobili pubblici," the citywide development plan signed between the Agenzia del Demanio and Turin on March 26. Paolo Mazzoleni, the Urban Planning Assessor of the Turin Municipality, gleefully remarks, "The Manifattura Tabacchi is the epitome of effective collaboration among different sectors."
Slated to spring to life are a state-of-the-art archival and cultural center housing the Ministries of Justice and Culture, with consultation rooms, a study center, and university facilities. Students will revel in residence halls, on-site services, and cutting-edge classrooms. The architectural ethos centered on unlocking the beauty of the surrounding River Po and verdant vistas by rotating the building orientation. This renovated landscape fosters a communal nexus boasting a covered piazza for social and cultural gatherings. As Alessandra dal Verme, Agenzia del Demanio's Director, contends, "Public heritage rejuvenation should actively contribute to the city's development, embracing its historical, industrial, educational, and scientific identities."
Delving deeper into the quantifiable impact, we discover that the regeneration project encompasses the revitalization of 4.5 hectares of territory, 6,200 square meters of public areas, 2,000 square meters dedicated to cultural spaces, 41,000 square meters of buildings, and 280 kilometers of archives.
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- The international competition win by Eutropia Architecture + Pininfarina Architecture, Weber Architects, and Paisà Landscape in the Manifattura Tabacchi regeneration project has led to an opportunity for foreign investors to contribute to the real-estate revitalization and the growth of international finance in Turin.
- With the implementation of the "Piano Città degli immobili pubblici," the collaborative regeneration effort in the Manifattura Tabacchi and the ex-Fimit area will attract international attention and investing in real-estate, as it showcases innovative urban planning and landscape architecture principles.
