Straight Talkin' on The General's New Marketing Squad
Ad Agency Energy BBDO Tapped as General's Full-Time Creative Agency, but Shaq Collaboration Remains Ongoing
Y'all know The General, that insurance bad ass owned by American Family Insurance? They've just ditched Highdive and hooked up with Energy BBDO as their new main dawg after a fierce competition and a review that started back in February.
This Energy BBDO crew will still be working with The General's peoples' champion, Shaq – the big man himself who's been featured in their latest ads. Their operations will roll outta Energy BBDO's Chicago office, with some help from BBDO New York, which is already the AOR for American Family Insurance.
According to Kale Sligh, The General's VP of Marketing, they were on the hunt for a partner who could bring some fresh vibes to their brand and personality, all while keepin' it real and digital-first.
Now, while we don't have the exact agency name here, we know that The General is all about caterin' to those high-risk drivers – you know, the ones with SR-22 filings, DUIs, suspended licenses, or coverage lapses. They promise easy-peasy car insurance options tailored for these usually overlooked segments. Oh, and they ain't skimpin' on flexible payment plans and letting customers choose their own payment dates to fit with their pockets.
The General's also stepped up their game with digital customer service, aimin' to boost user experience and loyalty through online and mobile app policy management. With this slick move, they're aimin' to play hard in the non-standard auto insurance market.
And let's not forget about the recent change of ownership – Sentry Insurance took over in January 2025. They're lookin' toThe General as their primary brand to beef up their presence in the non-standard auto insurance world, keepin' their Nashville headquarters to keep things seamless for customers and employees. This shift aligns perfectly with Kale Sligh's marketing strategy, focusin' on accessibility, flexibility, and specialized coverage for high-risk drivers.
So there ya have it, folks. The General's new crew of marketers is focused on keepin' it real for high-risk drivers while leveragin' digital tools to expand their presence in the non-standard auto insurance market – all under Sentry Insurance's wing. Keep an eye out for them!
In the realm of finance and business, The General, a subsidiary of American Family Insurance, has forged a new partnership with Energy BBDO to boost their marketing efforts, particularly focusing on high-risk drivers. This alliance aims to leverage digital tools and cater to often overlooked segments in the non-standard auto insurance market.
