Adolfo Domínguez Doubles Losses, Expands Retail Presence and Eyes Global Growth
Adolfo Domínguez, the Spanish fashion brand, has seen mixed fortunes in recent months. Despite doubling its losses to 8.79 million euros in the first half of 2011, the company has expanded its retail presence significantly, closing 25 stores and opening 70 in the same period.
The brand's sales between January and August 2011 totalled 72 million euros. Adolfo Domínguez plans to continue its expansion, aiming to open 20 more points of sale by the end of the year, with 14 of these being franchises abroad. This focus on international growth, particularly in Latin America and Asia, is a key strategy for the firm.
However, the brand's participation in fashion weeks has been uncertain. After not participating in the February 2012 Cibeles Madrid Fashion Week, Adolfo Domínguez himself represented the brand at the September 2012 edition, replacing Galician designer Alex Montera. The company has not yet decided if it will return to Cibeles in the September 2012 edition.
Adolfo Domínguez's gross operating result (ebitda) turned negative in the first half of 2011. To address this, the brand wants to allocate resources from Cibeles to its international expansion plan. With franchises representing 29% of its total stores and being the primary growth channel, Adolfo Domínguez is poised to continue its global expansion despite recent financial setbacks.
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