Advertising agencies Mother, Mediahub, and TBWA's EG+ designated as Global Agency Partners by Dow Jones
Dow Jones, the powerhouse behind The Wall Street Journal, Barron's, MarketWatch, and more, has shaken things up by selecting three fresh agency partners: Mother, Mediahub, and TBWA Worldwide subsidiary EG+. This decision comes after a thorough review launched back in March, which covered all of Dow Jones' consumer brands and business intelligence assets, including Factiva, Risk & Compliance, and OPIS.
This move marks the end of an almost decade-long partnership with The&Partnership and mSix&Partners, a media agency jointly backed by The&Partnership and WPP's GroupM.
Mother, the creative force, now takes the lead as Dow Jones' partner, responsible for crafting its creative, brand, and design strategy. IPG Mediabrands agency Mediahub steps up to manage Dow Jones' media strategy and media innovation initiatives, while an in-house team takes the reins for media activations.
Why the change? While the specific reasons haven't been openly disclosed, companies often opt for new agency partners due to a variety of factors. These could include creative vision alignment, expertise and innovation, cultural fit, performance and results, and strategic partnerships that could expand their reach and influence. It's all about finding the right fit to drive growth and achieve marketing objectives. Keep an eye on these new partnerships for potential game-changing outcomes!
- Dow Jones' decision to partner with Mother, Mediahub, and TBWA Worldwide subsidiary EG+ resulted from a comprehensive review that encompassed all of its consumer brands, business intelligence assets, and even The Wall Street Journal, Barron's, MarketWatch, Factiva, Risk & Compliance, and OPIS.
- The move away from an almost decade-long partnership with The&Partnership and mSix&Partners, a media agency jointly backed by The&Partnership and WPP's GroupM, signifies a shift in Dow Jones' finance and business strategies.
- IPG Mediabrands agency Mediahub will be in charge of executing Dow Jones' media strategy and media innovation initiatives, while Mother is tasked with shaping its creative, brand, and design strategy.
- Companies often switch to new agency partners for various reasons, such as cultural fit, creative vision alignment, expertise and innovation, performance and results, and strategic partnerships that could expand their reach and influence, as Dow Jones might be hoping for with these new partnerships.
