Advertising agency 72andSunny LA chosen as creative partner for CarMax
Rewritten Article:
ready to shake things up, CarMax has tapped 72andSunny as its new creative powerhouse! This switch comes after a fierce competition—the nation's top used-car retailer will be bidding adieu to The Martin Agency, their creative counterpart since 2019.
The creative visionaries at 72andSunny's LA office will steer the ship, under the keen eyes of managing director Emily Connelly and executive creative director, Lauren Smith. Expect their collaborative efforts to hit the streets this summer. CarMax is eager to create ads that spotlight their revolutionary omnichannel shopping experience, making it a breeze for folks to shop online, in-person, or a combo of both.
Statistically speaking, CarMax dropped a whopping $148 million on domestic advertisements last year.
Now, let's delve into the heart of their strategy:
Key Elements:1. Omnichannel Highlight: The spine of CarMax's new approach is showcasing their state-of-the-art shopping processes. This covers everything from online car browsing to test drive scheduling and digital purchases.2. Cultural Connection: 72andSunny brings a fresh, culturally-relevant spin to CarMax's advertising, reaching out to consumers on their frequency.3. Customer-Centricity: CarMax's objective is to emerge as the epitome of customer-friendly car shopping and selling. The partnership promises to amplify this image by emphasizing how every step of the process is tailored to the customer.4. Innovative Perks: The campaign will also promote CarMax's unique, customer-centric advantages, like user-friendly online platforms, extensive inventories, and flexible financing options.
Leadership and Execution:- Agency Masterminds: The account's steering wheel is in the capable hands of Emily Connelly, 72andSunny's LA managing director, with creative direction from Lauren Smith, their executive creative director. Smith boasts an impressive resume, boasting work with brands like Adobe, Barbie, United Airlines, and Venmo.- First Impressions: Their inaugural work together will debut this summer, signaling the start of a new epoch for CarMax's advertising.
By embracing an omnichannel approach and putting the customer first, CarMax and 72andSunny aim to revamp CarMax's image, win over new clients, and cement CarMax's dominance in the used-car market.
- CarMax has chosen 72andSunny as their new creative agency to revitalize their brand image, with the aim of showcasing their omnichannel shopping experience and emphasizing customer-centricity.
- Under the leadership of managing director Emily Connelly and executive creative director Lauren Smith from 72andSunny's LA office, the partnership plans to launch innovative advertising campaigns that highlight CarMax's unique benefits, such as user-friendly online platforms, extensive inventories, and flexible financing options.
- With a significant budget of $148 million, CarMax's new marketing strategy will focus on creating culturally relevant advertisements targeting various consumer demographics, aiming to establish CarMax as the leading choice for customer-friendly car shopping and selling.
