Advertising company 22Squared appoints Erica Hoholick as its first female CEO since its founding a century ago.
In a significant shift for the advertising industry, 22Squared, a 100-year-old agency, is charting a new vision for the future under the leadership of its new CEO, Erica Hoholick.
Based in Atlanta, 22Squared is a fully integrated, 100% employee-owned advertising agency. The contemporary sounding name may suggest a more recent establishment, but the agency's roots date back to a time when a loaf of bread cost less than 10 cents.
Erica Hoholick, who previously served as president and chief operating officer at 22Squared, has now taken on the role of CEO. Under her leadership, the agency is focusing on empathetic marketing and purpose-driven campaigns. This strategy aims to create advertising that not only drives business goals but also positively impacts clients and society.
The employee-owned culture at 22Squared is central to this strategy. The agency believes that good work can change both a client’s business and community. This approach aligns directly with empathetic and purpose-driven marketing approaches.
While specific campaigns or projects under Erica Hoholick’s leadership were not detailed, the focus on empathy in marketing likely involves blending data-driven insights with creative storytelling that connects authentically with audiences. This approach is consistent with broader industry trends toward authentic, values-driven advertising.
22Squared's participation in notable industry events and recognition within Atlanta's marketing ecosystem suggest ongoing commitment to innovation in marketing approaches that respect diverse consumer values and foster inclusion.
Erica Hoholick has been a part of 22Squared for two years now. As she steers the agency towards its future, Richard Ward, the former CEO, is moving over to the agency's parent company, Guided by Good.
With its new strategy and leadership, 22Squared is poised to make a significant impact in the advertising industry, blending modern marketing techniques with a century of experience.
In the transformative era of advertising, under the leadership of Erica Hoholick, 22Squared, a prominent business entity, is redefining its vision by focusing on empathetic marketing and purpose-driven campaigns. This approach, rooted in the agency's employee-owned culture, aspires to not only drive business objectives but also contribute positively to clients' lifestyles and society at large.
As 22Squared increasingly focuses on careers in marketing that prioritize authenticity, empathy, and societal impact, finance plays a crucial role in funding these innovative strategies to ensure continued growth and success in the business world.
