Advertising firm Crispin Porter Bogusky Joins Stagwell Media Network, Rapidly Expanding Subsidiary of the Corporation
Stagwell's Media Network Revamp
Hey there! Today's big news comes from the dynamic player in the marketing world, Stagwell. They're shaking things up by bringing more of their top agencies under the Stagwell Media Network (SMN) banner, including Forsman & Bodenfors, Crispin Porter Bogusky, Vitro, and Observatory.
Effective today, Stagwell's aim is to create a lean, mean, and super-efficient machine. And it seems to be working: Q2 saw SMN post a whopping 33% net revenue growth, making it Stagwell's fastest-growing network. In the coming months, the network will undergo a name change that better reflects its focus on creativity, media, and commerce.
After merging with MDC in 2021, Stagwell knew it needed to up its game. The goal? Empower its agencies to collaborate like never before, so they could seamlessly deliver clients a wide range of services.
Now, you might be wondering what else Stagwell's been up to. Well, they've been making moves beyond just reorganizing their agencies. They've launched the Stagwell News Network, a private marketplace associated with their Future of News initiative. This gives clients direct access to some of the biggest names in news publishing, like Newsweek, Nexstar, NPR, and more.
And let's not forget about Stagwell's Marketing Cloud. It's had a makeover, too, with a new AI-powered platform designed to simplify marketing workflows.
All in all, Stagwell's been on a roll since the MDC merger. Despite the lack of specific details about the SMN rebrand, one thing's for sure—Stagwell's got its sights set on dominating the marketing scene!
In an effort to further streamline their operations, Stagwell's aim with the rebranding of the Stagwell Media Network (SMN) is to bolster its financial growth and business expansion. With Q2 showing a remarkable 33% net revenue growth for SMN, Stagwell is poised to intensify its efforts in the creative, media, and commerce sectors.
