Agency roster rearrangement at Cracker Barrel during brand update process
Cracker Barrel Turns Up the Heat with New Agencies
Here's the lowdown on Cracker Barrel Old Country Store's shiny new team members: Blue Engine, Prophet, and Viral Nation. The homestyle restaurant chain announced these badass agencies of record on Monday.
Communications whizzes Blue Engine land the gig handling Cracker Barrel's public relations, experiential marketing, and partnerships. These cats are about to make the store's presence felt in both the physical world and the digital sphere.
Prophet, masters of brand transformation and experience consulting, step up to the plate for Cracker Barrel's brand marketing efforts. They're not messing around, planning to revamp Cracker Barrel's identity, customer experience, and marketing campaigns, all while maintaining that homey charm that Cracker Barrel is known for.
Last but certainly not least, Viral Nation dives headfirst into creating engaging content to amp up Cracker Barrel's social media presence and cement its position in the cultural zeitgeist.
These agencies were chosen to support Cracker Barrel's major brand facelift that's been happening since May 2024. Remember, Dentsu is still part of the team, with Carat handling media duties and Merkle cozying up to Cracker Barrel's loyalty rewards program.
Cracker Barrel bills this refresh, its most significant one yet in its 55-year history, as a blend of tradition and innovation. Their goal? To stay relevant in a competitive market while honoring their roots and country hospitality vibe.
So, what does this mean for you, the customer? Prepare yourself for an unforgettable, modernized dining experience that'll keep you coming back for more. Don't say we didn't warn ya!
[1] Cracker Barrel eyes transformation with new agencies, Branding Magazine, link[2] Cracker Barrel Taps Three New Agencies in Continued Brand Overhaul, AdWeek, link[5] Cracker Barrel's Brand Refresh Aims to Attract a New Generation of Customers, Forbes, link
[1] In 2024, Cracker Barrel redesigns its business strategy with the addition of three new agencies: Blue Engine, Prophet, and Viral Nation. [2] According to Branding Magazine, Cracker Barrel tapped Blue Engine for public relations, experiential marketing, and partnerships, while Prophet takes charge of brand marketing, customer experience, and identity revamp. [3] Viral Nation is brought in to create engaging content to increase Cracker Barrel's social media presence and cement its place in the cultural landscape. [4] Cracker Barrel aims to target a new generation of customers with its blend of tradition and innovation, maintaining its roots while staying competitive, as reported by Forbes. [5] AdWeek reports that Cracker Barrel has enlisted Havas's media consultancy, Carat, and Merkle for managing media duties and loyalty rewards, respectively, in this ongoing brand overhaul.
