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Agency The Richards Group Teams Up with Leading DEI Organization to Shape Their Inclusive Future

Collaborating with Do What Matters, the agency aims to establish a long-term, diverse work environment.

The affluent advertising agency, The Richards Group, teams up with a front-runner in diversity,...
The affluent advertising agency, The Richards Group, teams up with a front-runner in diversity, equity, and inclusion (DEI) matters.

Agency The Richards Group Teams Up with Leading DEI Organization to Shape Their Inclusive Future

In the dynamic world of business, finding the right direction can often be a daunting task. However, for some companies, the guidance they need comes from the strategic management consultancy, Do What Matters.

Founded by Dr. Lauren Tucker, a distinguished alumna of the University of Wisconsin, where she earned her PhD in mass communications, Do What Matters has made a name for itself by helping companies navigate flashpoints in their histories. Among the companies that have benefited from their expertise are The Martin Agency and Periscope.

Dr. Tucker, who is also an honorary fellow at the University of Wisconsin, uses an intriguing analogy to describe the role of her consultancy. She compares the process of finding an agency's way forward to using a GPS system. According to her, the GPS analogy is not about finding out how one got lost, but rather about providing the most efficient route to reach the destination.

Do What Matters focuses on identifying and addressing root issues that hinder agencies from addressing inclusion problems. By delving deep into the underlying causes, the consultancy helps companies address their inclusion shortcomings effectively.

The Martin Agency and Periscope are not the only companies that have sought the expertise of Do What Matters. The consultancy's history is marked by a series of successful collaborations, each one contributing to its growing reputation as a strategic management powerhouse.

While the specific agencies supported by Do What Matters during flashpoints in their history are not detailed in the provided search results, it is clear that the consultancy's impact extends beyond just strategic management. By helping companies navigate significant issues in their history, Do What Matters plays a crucial role in shaping the future of these businesses.

In a world where businesses are constantly faced with challenges, the guidance provided by Do What Matters offers a beacon of hope. With its focus on root issues and strategic management, the consultancy is helping companies find their way forward, one step at a time.

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