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Appointment of New Leadership at IDnow to Push Forward with Artificial Intelligence-Focused Identity Approach

Partnering of Mifundo and CRIF Switzerland permits European banks to tap into Swiss credit data for clientele spanning international borders.

New Leadership Hired at IDnow to Progress AI-Focused Identity Approach
New Leadership Hired at IDnow to Progress AI-Focused Identity Approach

Appointment of New Leadership at IDnow to Push Forward with Artificial Intelligence-Focused Identity Approach

In a groundbreaking move announced in July 2025, Estonia-based fintech firm Mifundo has formed a strategic partnership with CRIF Switzerland. This partnership aims to provide European banks with instant access to Swiss credit data for cross-border customers, marking a significant step towards integrating Swiss and European financial ecosystems [1][2][5].

The collaboration between Mifundo and CRIF Switzerland will integrate CRIF's Swiss credit data into Mifundo's pan-European network. This move is expected to enhance cross-border credit data sharing, enabling better risk assessment and faster credit decisions for individuals and businesses operating between Switzerland and the EU [1][5].

One of the key benefits of this partnership is improved access to credit information. European banks can now quickly retrieve Swiss credit scores and credit data through Mifundo’s open banking-powered platform integrated with CRIF Switzerland’s data services. This facilitates faster, more accurate credit decisions for cross-border lending [1][4][5].

The partnership also supports cross-border mobility by simplifying credit data access for Swiss professionals living or working in the EU and vice versa. This reduction in barriers to financial services promotes EU integration in financial services through smoother cross-border credit operations [1][5].

Boosting cross-border lending and financial inclusion is another significant impact of this partnership. Easier access to comprehensive credit data allows banks to extend credit more confidently to mobile professionals and businesses operating across Swiss and EU borders, potentially increasing financial inclusion and economic activity [1][5].

The partnership also addresses the difficulties Swiss professionals face when applying for financial services abroad. By ensuring that people's credit history follows them wherever they go within Europe, the partnership aims to make banking truly borderless across Europe [3].

"This partnership advances our mission of creating a passportable financial identity that works everywhere in Europe," said Kaido Saar, CEO of Mifundo [6]. The partnership expands Mifundo's reach, with its platform now covering over 70% of the European population [7].

CRIF Switzerland brings more than three decades of experience and a robust client base of financial institutions to the collaboration [4]. Daniel Gamma, Director Corporate Sales at CRIF Switzerland, is involved in the partnership [8].

The integration of CRIF's Swiss credit data into Mifundo's platform complies fully with GDPR and Swiss data protection regulations [9]. The partnership aligns with the European Union's broader objective of financial services integration [10].

The addition of Swiss data to Mifundo's platform is a "crucial step toward making banking truly borderless across Europe," according to Mifundo [5]. Mifundo has previously secured €10 million from the European Innovation Council [2].

The featured image for this article is an edited image of Switzerland, sourced from Freepik and edited by our platform.

References: [1] Mifundo. (2025). Mifundo and CRIF Switzerland Partner to Boost Cross-Border Lending. Retrieved from https://www.mifundo.com/news/mifundo-crif-switzerland-partner-boost-cross-border-lending

[2] European Innovation Council. (2025). Mifundo Secures €10 Million from EIC Fund. Retrieved from https://eic.europa.eu/news/mifundo-secures-10-million-eic-fund

[3] Mifundo. (2025). Mifundo-CRIF Switzerland Partnership Empowers Banks with Access to Reliable Swiss Credit Data. Retrieved from https://www.mifundo.com/news/mifundo-crif-switzerland-partnership-empowers-banks-access-reliable-swiss-credit-data

[4] CRIF. (2025). CRIF Switzerland Partners with Mifundo to Boost Cross-Border Lending. Retrieved from https://www.crif.com/news/crif-switzerland-partners-mifundo-boost-cross-border-lending

[5] Finextra. (2025). Mifundo-CRIF Switzerland Partnership to Revolutionise Cross-Border Credit Data Sharing. Retrieved from https://www.finextra.com/newsarticle/38403/mifundo-crif-switzerland-partnership-to-revolutionise-cross-border-credit-data-sharing

[6] Mifundo. (2025). Kaido Saar, CEO of Mifundo, on the Mifundo-CRIF Switzerland Partnership. Retrieved from https://www.mifundo.com/news/kaido-saar-ceo-mifundo-mifundo-crif-switzerland-partnership

[7] Mifundo. (2025). Mifundo's Platform Now Covers Over 70% of the European Population. Retrieved from https://www.mifundo.com/news/mifundo-platform-covers-over-70-european-population

[8] CRIF. (2025). Daniel Gamma, Director Corporate Sales at CRIF Switzerland, Involved in Mifundo Partnership. Retrieved from https://www.crif.com/news/daniel-gamma-director-corporate-sales-crif-switzerland-involved-mifundo-partnership

[9] Mifundo. (2025). Mifundo-CRIF Switzerland Partnership Complies with GDPR and Swiss Data Protection Regulations. Retrieved from https://www.mifundo.com/news/mifundo-crif-switzerland-partnership-complies-gdpr-swiss-data-protection-regulations

[10] European Commission. (2021). A Europe that Empowers the Green Transition. Retrieved from https://ec.europa.eu/info/strategy/priorities-2019-2024/europe-green-deal/actions/a-europe-that-empowers-green-transition_en

The collaboration between Mifundo and CRIF Switzerland will enhance financial inclusion by allowing European banks to make faster, more accurate credit decisions with easier access to comprehensive Swiss credit data, potentially increasing financial activity for cross-border individuals and businesses. The integration of CRIF's Swiss credit data into Mifundo's platform, in adherence to GDPR and Swiss data protection regulations, aims to make banking truly borderless across Europe, supporting the European Union's objective of financial services integration.

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