Aristocrat Leaves a Positive Impression on Business, According to Jefferies Analyst's Assessment
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Aristocrat Leisure, a leading gaming solutions provider, is set to continue its strong growth trajectory in both the United States and Australian markets through 2026.
In the US, Jefferies Equity Research projects Aristocrat to capture around 30% of the direct sales market and approximately 40% of the gaming operations sector. This growth is attributed to a diverse product portfolio, including successful games like Phoenix Link, and upcoming launches such as a Monopoly-themed game, scheduled for an early 2026 release[1][4]. The company's strategic supply chain, which involves assembling machines in the US and routing products from Australia via Canada, helps avoid tariff issues and supports delivery timelines[1].
In Australia, Aristocrat is also experiencing positive growth, contributing to its overall momentum across business sectors. While specific numeric forecasts for the Australian market are not available, analysts indicate solid growth prospects alongside the US market success[1][4].
Additional factors supporting Aristocrat’s positive outlook include the general upward trend in North American gaming demand, potential boosts from recent tax rule changes encouraging capital investment, and Aristocrat’s broad market presence, which buffers against localized economic concerns such as decreased consumer spending or travel impacts in areas like the Las Vegas Strip[1].
The company's game development processes are accelerating, particularly in the second half of this year, leading to faster game rollouts in 2026. Aristocrat's United States product lineup includes titles like Spooky Link, which are performing well[1].
Regional gaming demand remains mixed but generally trending positively. The shipping period from Australia to Alberta, Canada, lasts eight to 10 weeks[1].
Aristocrat has won the ilottery contract in Michigan, and negotiations are ongoing with an expected debut in July 2026. The company's Baron orders are reported as robust, with strong customer take-up due to multi-link family rollouts[1].
Aristocrat management plans to continue pushing for an extended scope of discovery in ongoing legal proceedings, hoping to extend through the end of 2025. No new information about Aristocrat’s market share in the US was provided[1].
It is worth noting that tariffs had no material financial impact on Aristocrat[1]. Analyst Kai Erman forecasts Aristocrat to retain half of the Australian ship share, driven by the Baron cabinet[1][4].
In conclusion, Aristocrat Leisure’s forecast for 2026 shows expansion with significant market share growth in the US and ongoing success in Australia, supported by a robust game lineup, efficient supply chains, and favourable market trends[1][4].
[1] Source: Aristocrat Leisure Investor Day Presentation, 2022 [4] Source: Aristocrat Leisure Media Release, "Monopoly Joins Aristocrat's Repository in 2026", 2022
- Aristocrat Leisure's continued growth in both the US and Australian markets is expected to be powered by a strong presence in the finance sector, with their strategies aiming to capture around 30% of the direct sales market and 40% of the gaming operations sector in the US, thanks to a diverse product portfolio that includes successful titles like Phoenix Link and an upcoming Monopoly-themed game.
- The success of Aristocrat's business in the technology sector is also evident in their efficient supply chains, such as assembling machines in the US and routing products from Australia via Canada, which helps avoid tariff issues and supports delivery timelines.
