Artificial Intelligence Collaboration between Dappier and Morgan Murphy Media: Transforming Local News Industry
In an exciting development for the local media landscape, AI-powered content-syndication specialist Dappier has partnered with Morgan Murphy Media to innovate on monetizing local news. This collaboration aims to equip local media companies with the tools they need to thrive in the rapidly evolving digital world.
The partnership enables local media to embed AI easily in-platform, creating new revenue streams. With users increasingly turning to AI search and brands integrating smarter search and chat functions, this collaboration comes at a crucial time.
Morgan Murphy Media Vice President of Digital, Neal Oberg, stated that this partnership is a game-changer for their local media platforms. Dappier helps publishers like Morgan Murphy Media create, fine-tune, and license Retrieval-Augmented Generation (RAG) data models.
Dappier's platform delivers local news directly to AI endpoints in real time, ensuring that AI agents have access to the latest data to provide valuable real-time insights. The platform also allows media organizations to generate new revenue through gated and ad-supported access to data and AI experiences.
Moreover, the Dappier platform does not require media organizations to juggle data models. This means that local outlets like Morgan Murphy Media's TV and radio stations can focus on delivering quality content, while Dappier takes care of the technical aspects.
The collaboration between Dappier and Morgan Murphy Media also demonstrates how local news organizations can take an offensive stance in defining the use of their content. As the value of global AI in the media market is projected to reach nearly $100 billion by 2030, this partnership is a significant step towards securing a piece of this lucrative market for local media.
Dappier is preparing news publishers for an AI internet, where AI queries drive engagement and revenue. AI queries are becoming the new currency for ad impressions, and Dappier is at the forefront of this shift.
For more information about Dappier, visit their website. You can also see Dappier at NAB Show New York Sponsor Booth 14. This collaboration is set to revolutionize the local media landscape, and it's an exciting time to be a part of this digital transformation.
However, it's important to note that many websites are facing a decline in organic traffic, up to 40%. This collaboration is a step towards addressing this issue by ensuring that local media content is easily discoverable and engaging for AI users.
In conclusion, the partnership between Dappier and Morgan Murphy Media is a significant step forward in the integration of AI in local media. This collaboration is set to redefine the way local news is consumed and monetized, and it's a promising sign for the future of local media in the digital age.
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