Attendee Count at NAB Show New York Surpasses 12,000
NAB Show New York 2024 Concludes Successfully with Increased Attendees and First-Timers
The NAB Show New York 2024 concluded on October 10, marking another successful event in the media industry's calendar. The show, held at the Jacob K. Javits Convention Center, attracted over 12,000 attendees, with a similar number as the previous year's show (12,231).
This regional event offers exhibitors the opportunity to connect with a fresh audience, and this year was no exception. Around 50 of the exhibitors were first-timers, providing a vibrant and dynamic atmosphere. The event featured 20 new product launches, showcasing the latest tools and solutions that will shape content creation, distribution, and monetization in the coming year.
The show's position in the media capital of the world, New York, attracted a high-quality audience of decision-makers. Notable brands that attended include Bank of America, Best Buy, IBM, JP Morgan Chase, and NYU, among others. The event also attracted growing enterprise audiences, including government agencies, higher education, finance, and more.
The Q4 timing of the show offered professionals a chance to explore end-of-year purchases and make strategic decisions for 2025. Q4 is a critical buying season for NAB Show New York attendees, allowing them to finalize their budgets and set the stage for 2025.
Karen Chupka, executive vice president and managing director of NAB Global Connections and Events, stated that NAB Show New York is a place for professionals across all industries to connect, explore new technologies, and make key business decisions. The event's ability to reach new professionals and drive meaningful business connections was reinforced by the high percentage of first-time attendees.
Preliminary data shows that roughly 64% of NAB Show New York attendees were first-timers, and 34% of attendees served as final decision-makers at their respective organizations. Furthermore, 79% of attendees were actively involved in buying decisions, an increase of approximately 6% from the previous year.
Three-quarters of NAB Show New York attendees did not attend the NAB Show in Las Vegas, indicating the event's success in attracting a unique regional audience. However, there are no available search results specifying which brands participated in the NAB Show New York 2024 but did not attend the NAB Show in Las Vegas 2024.
As the media landscape continues to evolve, events like the NAB Show New York play a crucial role in connecting professionals, showcasing new technologies, and driving innovation. The 2024 edition of the show demonstrates its relevance and value in the industry, setting the stage for future events.
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