Back-to-School 2025: Early and Price-Conscious Shopping
The 2025 back-to-school season is shaping up to be an early and price-conscious affair, with consumers already feeling the pinch of anticipated higher prices. Katherine Cullen, a representative of the National Retail Federation, is set to discuss these trends in a webinar on July 23 at 1 PM ET.
As of early July, two-thirds of shoppers had already begun their back-to-school shopping. This year, 76% of shoppers anticipate higher price tags, with the average K-12 shopper budgeting $875 and college shoppers expecting to spend $1,365. The early start to the season is notable, with 26% of shoppers already browsing and buying items by early June, up from 22% last year and 17% in 2019.
Shoppers are preparing for higher prices by starting early and considering discount stores. Interestingly, 74% of early shoppers cite worry about tariffs causing price increases as a reason for their early start. Those earning less than $50,000 a year are particularly price-sensitive, with 52% planning to buy only essentials, up from 45% last year.
The 2025 back-to-school season is expected to be marked by early shopping and price-consciousness, with consumers already feeling the impact of anticipated price increases. Katherine Cullen's upcoming webinar promises to provide valuable insights into these trends.
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