Bamberger Basecoffee founder unveils his secret recipe for prosperity
In the competitive world of gastronomy, Base Coffee stands out as a shining example of success. Based in Bamberg, Rasmus Stjernholm, a seasoned professional with 30 years of experience in the industry, has partnered with Jan Rozanka to bring the Base Coffee concept to life. The Base Family corporate group, which includes chains like Basecoffee, Baseburger, and Base.Kitchen, boasts multiple branches across Franconia and Germany, with locations in Erlangen and Bamberg, and a future location planned for Bayreuth.
One of the most successful branches is the Nuremberg Basecoffee, which generates an impressive annual turnover of over 2 million euros. This achievement is testament to Base Coffee's efficient business model, which focuses on high-quality coffee, operational efficiency, and customer-centric strategies.
Rasmus Stjernholm attributes the success of Base Coffee to five key factors: engaging with numbers, controlling, streamlining service, focusing on popular and profitable products, and maintaining strong customer engagement. To help him manage the numbers, Stjernholm uses the Würzburg company E2N to track his businesses' numbers in real-time. This data is used to reach a pre-set "target value" and to make informed decisions about staffing and inventory.
Stjernholm operates with a flexible workforce, with 70% temporary workers and 30% permanent employees in the Nuremberg branch. This flexibility allows him to adapt to the changing demands of the business. If the live numbers aren't right, temporary workers can be sent home to ensure operational efficiency.
While other restaurants struggle with fluctuating demand and operational inefficiencies, Base Coffee thrives by keeping things simple and efficient. The menu focuses on popular and profitable products, and the service is quick and consistent. This approach, combined with a strong focus on customer engagement, has helped Base Coffee to stand out in the crowded gastronomy market.
However, not all restaurants in the region are experiencing the same success. The Sausalitos chain is closing branches due to insolvency, and establishments like The Gasthof zum Goldenen Anker in Segnitz and The Schwarze Adler in Nuremberg are also planning to cease operations.
Base Coffee's success story serves as a reminder that in the gastronomy industry, engaging with numbers and controlling is crucial for success. By focusing on quality, efficiency, and customer service, Base Coffee has managed to thrive where others have struggled.
In the realm of finance, Rasmus Stjernholm employs the services of E2N, a Würzburg-based company, to keep track of his businesses' real-time numbers, ensuring smart decision-making about staffing and inventory. Reminiscent of the finance side of Base Coffee's success, other culinary establishments in the region are witnessing challenges, such as Sausalitos' branch closures, highlighting the importance of financial control and efficiencies in the gastronomy business.
