Bank in Dhaka introduces marketing campaign titled "30 Years of Trust"
Dhaka Bank PLC, a leading financial institution in Bangladesh, has announced the launch of its retail campaign titled "30 Years of Trust" to commemorate its 30th anniversary. The campaign was officially inaugurated during a launch ceremony held at the bank's corporate head office, attended by senior officials including Sahabub Alam Khan, the SEVP and CFO, Md Mostaque Ahmed, the Deputy Managing Director and Chief Emerging Market Officer, and H M Mostafizur Rahaman, the SEVP and Head of Retail Business Division.
The campaign aims to deepen engagement with clients by offering a range of benefits and services. Key highlights include cashback offers, InstaLoan services, and holiday packages for top credit cardholders.
**Cashback Offers**
The campaign features special cashback incentives for retail customers, particularly those using Dhaka Bank credit cards. Customers can earn cashback on various transactions, encouraging greater usage of the bank’s card services. Cashback applies to QR payments and purchases of entertainment packs via the MyGP app.
**InstaLoan Services**
To support customer needs for quick financing, the bank promotes its InstaLoan facility, which allows instant loan approvals and disbursements through digital channels, making the borrowing process fast and convenient.
**Holiday Packages for Top Credit Cardholders**
As a premium reward, Dhaka Bank offers exclusive holiday packages to top-tier credit cardholders as part of the 30 Years of Trust celebration, rewarding loyal customers with travel benefits. The top 30 credit cardholders with the highest POS and e-commerce transactions during the campaign period will receive luxury holiday packages to Malaysia.
Dhaka Bank leverages its technological advances and digital banking platforms to deliver these services efficiently, enhancing customer experience and trust. With its extensive branch network and a skilled workforce, Dhaka Bank supports seamless banking access both physically and through app-based digital services, including account opening and transaction management via mobile devices.
While exact figures or percentages for cashback and the detailed terms of the holiday packages were not explicitly stated in the available sources, the campaign is positioned as a comprehensive effort to thank customers for their loyalty and to expand customer benefits as part of the bank’s 30-year legacy.
Customers can enjoy a 0% processing fee on InstaLoan services during the campaign period, which runs from 5 July to 3 August 2025. For more specific data such as exact cashback percentages, eligibility details, and holiday package destinations, it is recommended to check the latest announcements directly from Dhaka Bank’s official communication channels or contact the bank.
[1] Dhaka Bank PLC Official Website [2] Press Release: Dhaka Bank Launches "30 Years of Trust" Retail Campaign
- The retail campaign titled "30 Years of Trust" by Dhaka Bank PLC includes cashback offers for customers using their credit cards, InstaLoan services, and exclusive holiday packages for top credit cardholders to celebrate their 30th anniversary and deepen engagement with clients in the business of finance.
- As part of the "30 Years of Trust" campaign, Dhaka Bank offers a 0% processing fee on InstaLoan services from 5 July to 3 August 2025, aiming to support customer needs for quick financing and strengthening their position in the business sphere.
