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Bigbasket has named Manish Bajoria as their new Chief Financial Officer (CFO).

Tata-owned online grocery platform BigBasket has named Manish Bajoria as its new Chief Financial Officer on Monday.

Bigbasket names Manish Bajoria as its new Chief Financial Officer
Bigbasket names Manish Bajoria as its new Chief Financial Officer

Bigbasket has named Manish Bajoria as their new Chief Financial Officer (CFO).

Bigbasket, India's leading online grocery platform, has announced the appointment of Manish Bajoria as its new Chief Financial Officer (CFO). With over two decades of experience in strategic finance, commercial management, and digital transformation, Bajoria is set to lead the finance function at Bigbasket, focusing on governance, sustainability, and rapid scaling.

Bajoria's extensive career includes senior finance leadership roles at Amazon, Hindustan Unilever, and Vini Cosmetics, where he played a pivotal role in the company's digital transformation. At Vini Cosmetics, he led end-to-end financial management, contributing significantly to the company's growth and digital transformation.

In his new role at Bigbasket, Bajoria will oversee all aspects of the company's finance function, playing a key role in shaping its financial strategy. However, it is not yet specified how his experience at Amazon, Hindustan Unilever, and Vini Cosmetics will be leveraged in his new position, or how his appointment will impact Bigbasket's digital transformation, financial strategy, or development and innovation.

Bigbasket is currently in an accelerated phase of growth, with plans to launch a nationwide 10-minute food delivery service and expand its network of dark stores from about 700 to potentially 1,200 by the end of 2025. These initiatives aim to strengthen Bigbasket’s position in the competitive quick-commerce space and broaden its customer base beyond existing food delivery users.

The company's financial strategy under Bajoria's leadership will focus on leading financial operations, supporting innovation and rapid scaling, especially in quick commerce and digital transformation, and expanding infrastructure such as dark stores to facilitate faster delivery. The ultimate goal is to build a strong, sustainable business model with long-term value creation for customers, partners, and employees.

This approach aligns with the leadership's goal to serve customers better while maintaining disciplined financial management during this growth phase. While the exact impact of Bajoria's appointment on Bigbasket's digital transformation, financial strategy, and development and innovation remains to be seen, his extensive experience and expertise are expected to contribute significantly to the company's future success.

[1] Bigbasket Press Release, "Bigbasket Appoints Manish Bajoria as CFO", [date], [link] [2] Economic Times, "Bigbasket to ramp up 10-minute grocery delivery service", [date], [link] [3] Business Standard, "Bigbasket to expand dark stores network to 1,200 by 2025", [date], [link] [4] LiveMint, "Bigbasket appoints former Vini Cosmetics CFO Manish Bajoria as CFO", [date], [link]

  1. Manish Bajoria, appointed as the new Chief Financial Officer (CFO) of Bigbasket, brings over two decades of experience in strategic finance, digital transformation, and commercial management.
  2. At Vini Cosmetics, Bajoria demonstrated his ability to lead end-to-end financial management, significantly contributing to the company's growth and digital transformation.
  3. In his new role, Bajoria will oversee all aspects of the company's finance function, with a focus on governance, sustainability, and rapid scaling, particularly in quick commerce and digital transformation.
  4. Bigbasket is currently in a phase of accelerated growth, with plans to launch a nationwide 10-minute food delivery service and expand its network of dark stores from about 700 to potentially 1,200 by 2025.
  5. With the goal of building a strong, sustainable business model with long-term value creation for customers, partners, and employees, Bigbasket's financial strategy under Bajoria's leadership will support innovation and infrastructure expansion like dark stores for faster delivery.

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