Booming business opportunities and international triumphs of small enterprises and startups on the App Store, as revealed in fresh research
The iOS app economy continues to be a significant engine of economic growth and opportunity, as demonstrated by the success stories of numerous small developers and app creators worldwide.
In the United States, smaller developers have seen an impressive surge in earnings over the past two years. According to recent data, US small developer earnings have experienced a 118% increase, and revenue for these developers active on the App Store has risen by 113% since 2019. This growth is a testament to the thriving ecosystem that the App Store provides.
One such success story is Rootd, a science-based panic and anxiety relief app. Founded by Ania Wysocka, Rootd has seen a nearly 200% year-over-year increase in billings, underscoring the potential for innovative digital products to make a meaningful impact. Rootd's growth was significantly aided by Apple's Small Business Program, which offers a reduced commission rate to support small and individual developers.
Another example of a flourishing business is Chamba, a job hiring platform that launched its first app at the start of 2020. In the last year, Chamba has seen 900% growth in job seekers, reflecting the platform's growing popularity in cities like Chicago, Dallas, Los Angeles, and New York City.
PocketSuite, a booking and payments app built for service professionals, has also experienced remarkable growth. Co-founder Chinwe Onyeagoro identified a need for a platform that would enable service pros to get paid fast and create recurring revenue. Since its inception, PocketSuite's team has tripled, going from seven to 25 team members, and the average user sees a 30% increase in income after 45 days with the app.
The App Store, which launched in 2008, is the world's safest and most vibrant app marketplace, currently offering 1.8 million apps and visited by more than 600 million people each week. In 2021, thousands of small business and new app creators joined the App Store from all around the world. In fact, about 40% of all downloads of apps from small businesses and emerging app creators came from users outside of their home countries.
The iOS app economy supports over 2.2 million jobs in the US alone, demonstrating the far-reaching impact of this thriving ecosystem. Successful entrepreneurs and companies on the App Store platform in recent years include Munich-based tech scale-up Wemolo, which achieved profitability with 280% average annual growth since its founding in 2019, managing over 255,000 parking spaces in Europe and reaching annual revenues of approximately 40 million euros in 2024.
App entrepreneurs also have access to the App Store Small Business Program, which provides a 15% reduced commission rate to support small and individual developers who earn up to $1 million in revenue and are spurring innovation for the next chapter of apps. The App Store has helped entrepreneurs start new apps and rapidly scale their businesses, as evidenced by the numerous success stories highlighted above.
In conclusion, the iOS app economy is a testament to the power of innovation, entrepreneurship, and the potential for digital products and services to drive economic growth and opportunity. As the App Store continues to evolve and grow, it will undoubtedly continue to support and nurture the success of small businesses and app creators worldwide.
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