BTCC Exchange Unveils Initial Sports Brand Endorsement with NBA Star, Jaren Jackson Jr.
BTCC Welcomes Jaren Jackson Jr. as Global Brand Ambassador
BTCC, one of the oldest and most trusted cryptocurrency exchanges, has made a significant move into the world of mainstream sports by partnering with NBA star Jaren Jackson Jr. as its global brand ambassador.
Founded in 2011 by Bobby Lee, BTCC initially gained popularity in the early Chinese crypto market but restructured and relocated operations internationally after regulatory crackdowns in 2017–2018. Now licensed in jurisdictions like Seychelles and Lithuania, BTCC focuses on compliance with AML and KYC standards and serves a global user base across more than 100 countries.
Aaryn Ling, the Head of Branding at BTCC, stated that Jaren Jackson Jr.'s authenticity, consistency, and championship mindset align with BTCC's values. Jackson Jr., known for his intellectual pursuits and business interests, is one of the most business-savvy young athletes in the NBA.
BTCC offers diverse services, including spot, futures, and copy trading. The exchange provides market-leading liquidity and exceptional security, with a flawless safety record for 14 years. Key features of BTCC include crypto futures trading, copy trading and spot trading for over 240 to 360+ crypto pairs, high security standards, transparent operations, and a newly launched News Center for timely market updates and in-depth analysis.
In August 2025, BTCC announced its first-ever sports sponsorship with Jaren Jackson Jr. This partnership aims to bridge cryptocurrency and mainstream sports audiences through marketing initiatives, fan engagement, and promotions such as a trading competition with a $500,000 USDT prize pool and signed merchandise from Jackson Jr. The collaboration leverages Jackson Jr.’s appeal in sports, music, and fashion to expand BTCC’s global user reach and make crypto trading more accessible and relatable.
Jaren Jackson Jr., a professional basketball player for the Memphis Grizzlies, has averaged 18.5 points and 5.5 rebounds in 407 career games. He was named the 2023 NBA Defensive Player of the Year and is a two-time NBA All-Star.
BTCC operates globally and holds regulatory licenses in the USA, Canada, and Europe. The exchange provides a free demo trading feature, making it an excellent choice for beginners. The official website for BTCC is https://www.btcc.com/en-US, and its official YouTube channel and Instagram account can be found at https://www.youtube.com/@BTCCExchange and https://www.instagram.com/btccbitcoin/, respectively.
This partnership between BTCC and Jaren Jackson Jr. marks a significant step in bringing cryptocurrency closer to mainstream audiences and expanding BTCC's global user base. BTCC, with its long history, compliance focus, robust futures trading platform, strong security, and innovative approach to marketing, continues to be a reputable and innovative player in the crypto exchange landscape.
- BTCC, as a global cryptocurrency exchange, brings regulation and compliance standards to the forefront of its operations, holding licenses in multiple jurisdictions.
- The partnership between BTCC and NBA star Jaren Jackson Jr. aims to unite the worlds of crypto trading and mainstream sports, with marketing initiatives, fan engagement, and a trading competition.
- Jaren Jackson Jr., not only a basketball player for the Memphis Grizzlies, but also a two-time NBA All-Star and the 2023 NBA Defensive Player of the Year, has partnered with BTCC to make cryptocurrency trading more accessible and relatable.
- BTCC offers a variety of trading services, including spot, futures, and copy trading, providing market-leading liquidity and exceptional security.
- The collaboration between BTCC and Jaren Jackson Jr. sets the stage for the integration of cryptocurrency into the sports-betting industry, potentially impacting sports like basketball in the NBA.
- As a trusted and innovative player in the crypto exchange landscape, BTCC continues to expand its global user base through strategic partnerships, robust trading platforms, and innovative marketing strategies.
