Building a specialized distribution channel catering to intricate service offerings for smaller and medium-sized corporations
In the bustling city of Krasnodar, located at Novorossiyskaya Street 55, Severstal, a leading metal supplier in the region, recently opened a new warehouse. This expansion marks a significant step in Severstal's strategy to support small and medium-sized businesses in the Southern Federal District, a key region for metal consumption in Russia.
The strategic location of the new warehouse, near the M4 highway, one of the main transport arteries of the region, provides flexibility in responding to market demands. Covering an area of around 20,000 square meters, the warehouse offers a wide range of metal products suitable for various business niches.
Severstal's offerings include reinforcement, hot-rolled and cold-rolled products, tubes, rolls with polymer and galvanized coating, and products with improved properties such as Coversafe, Rooftop line, PowerformTube, Steelazer, and others. The warehouse also provides quick assembly and flexible product delivery options, with the choice between self-pickup or auto-delivery.
Clients of Severstal can benefit from professional technical support when selecting products and financial tools, including payment deferral, to make the purchasing process convenient and transparent. The warehouse in Krasnodar also offers metal products for purchase in packs, bundles, or rolls.
Severstal is not only strengthening its support for metal suppliers but also actively developing warehouses in Mineralnye Vody and Bataysk, in addition to Krasnodar. This expansion is part of Severstal's overall strategy to offer cutting-to-size services at its own service metal centers and develop a distribution network focused on maximum geographic coverage, flexible solutions, and comprehensive service.
The Southern Federal District is home to active construction, large-scale agricultural enterprises, and industrial production. However, the region's economy faces challenges such as high interest rates, reduction in preferential mortgages, and a decrease in private housing construction. In response, Severstal offers order placement through the "Severstal Market" online store, available 24/7, providing a convenient solution for businesses in the region.
The opening of the new warehouse in Krasnodar is part of Severstal's ongoing commitment to supporting businesses in the Southern Federal District and meeting the region's growing demand for metal products.
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