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Californian vineyard tradition meets contemporary precision at Sonoma Bespoke

Seeking a business companion that harmonizes vision with action, Sonoma Bespoke provides a level of scale, quality, and innovation that stands out.

Custom winery Sonoma Bespoke blends traditional California vineyard roots with contemporary...
Custom winery Sonoma Bespoke blends traditional California vineyard roots with contemporary precision in their craft.

Californian vineyard tradition meets contemporary precision at Sonoma Bespoke

In the heart of California's North Coast, Sonoma Bespoke is making waves with its unique approach to winemaking. The company, which brings together three distinct brands, is a testament to the region's rich winemaking heritage and a beacon of innovation.

At the helm of Sonoma Bespoke is Max Franks, a visionary who employs a tech-driven, agile strategy. This forward-thinking approach is evident in the company's operations, from its state-of-the-art Napa Valley facility, Steelbird Cellars, to its diverse portfolio that consistently overdelivers.

Steelbird Cellars, operated by Sonoma Bespoke, boasts a capacity to produce over two million cases annually. The facility's bottling lines are versatile, handling various bottle sizes, including single-serve 187ml bottles, magnums, bag-in-box, and the latest innovation—one-way PET kegging.

Sonoma Bespoke's credibility is built on its heritage, spanning decades of winemaking and proven knowledge of scaling premium brands. The company's wines originate from long-standing relationships with California's most respected growers, sourced from various appellations such as Russian River Valley, Alexander Valley, Napa Valley, Paso Robles, and Lodi.

One of Sonoma Bespoke's notable partnerships is with Sebastiani Next Episode (SNE), a fourth-generation family-owned venture rooted in Sonoma for over 120 years. SNE's portfolio includes enduring favourites like Smoking Loon, Leese-Fitch, and B Side, as well as category-bending innovations like Flybird Margaritas & Cocktails.

Sonoma Bespoke's portfolio caters to a wide range of tastes and budgets. It offers value-driven offerings like Nash and Jase-Kellen, priced at $10 per bottle, and the Penny Island range from Russian River Valley, starting at $15. The company's premium offerings, like the Napa Valley Glassblower Cabernet Sauvignon, have earned high praise, with a score of 93 points from the company's website.

Sonoma Bespoke's evolution demonstrates a move towards agility without sacrificing authenticity. The company adheres to HACCP (Hazard Analysis and Critical Control Points) and ISO (International Organisation for Standardisation) certifications, ensuring safe and responsibly produced wines. Dedicated client space within Steelbird Cellars allows partners direct involvement in every stage of production, backed by more than a century of experience.

For retailers, distributors, and suppliers seeking a partner that matches vision with execution, Sonoma Bespoke offers a rare blend of scale, quality, and innovation. With its advanced custom bottling facilities, Sonoma Bespoke is a partner that delivers on its promises, making it an ideal choice for those looking to bring exceptional wines to their customers.

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