Co-founder of Brooklinen relinquishes CEO position.
Laid-Back Lowdown:
Brooklinen's boss, Rich Fulop, is stepping down as CEO of the DTC bedding biz he and his missus Vicki established in 2014. Fulop reckons he's had enough CEO-ing and wants to devote more time to his family, and he thinks now's the perfect time after years of expansion.
Fulop's passing the torch to an internal staff grunt for the interim, and they're scouting for a permanent replacement. Don't worry, Fulop ain't vanishing entirely; he'll stay on as a board member.
Brooklinen's been on a roll lately, expanding their physical stores, launching a sibling brand, Marlow, that focuses on pillows, and introducing a hospitality collection for hotels and B&Bs. It looks like they're aimin' to conquer the world of dreams!
As for other DTC brands, founders like Emily Weiss (Glossier), Michelle Cordeiro Grant (Lively), and Philip Krim (Casper) have been stepping down to let fresh talent with more retail experience join the party. These executive shifts are happening across the DTC landscape, as founders focus on growth and strategic moves.
It's worth mentionin' that companies like On Holding and DDC Enterprise are hittin' the ground runnin,' focusing on operational improvements and strategic growth[1][5]. Keep your eyes peeled for more changes in the DTC world!
[1] Source 1[5] Source 2
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