Coaching Experts Share Secrets to Designing Effective Group Programs
Sarah Santacroce, a Conscious Business & Marketing Coach, and Kerry Dobson, a Group Program Architect, have shared insights on designing effective group coaching programs. Their approaches emphasize participant engagement, balance, and repeatability.
Santacroce, known for her '7Ps of Humane Marketing' roadmap, guides Changemakers to market their programs from an 'Ubuntu heart & mindset'. She believes successful group programs share elements like a clear journey, balanced content and reflection, and a supportive rhythm.
Dobson, meanwhile, focuses on designing impactful group programs. He advocates for mapping the participant journey, balancing depth, action, and reflection, and considering a hybrid model that combines live calls with pre-recorded content. Both experts agree that there's no one-size-fits-all template, and building for repeatability is key to improving each run of the program.
Whether using Santacroce's Humane Marketing approach or Dobson's Group Program Architecture, coaches can create engaging and effective group coaching experiences. By focusing on participant journeys, balance, and repeatability, they can design programs that truly resonate with their audience.
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