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In the rapidly evolving world of automotive technology, electric vehicles (EVs) continue to dominate the market in Europe. According to recent data, battery electric vehicles (BEVs) accounted for approximately 15.3% of the total new car market share in the European Union during the first two months of 2025, while plug-in hybrid electric vehicles (PHEVs) accounted for about 7.9% [3].
This trend continued through the first half of 2025, with BEVs gaining a larger share and seeing faster growth than PHEVs. In fact, BEVs reached over 1.19 million registrations in the first half of 2025 alone, amounting to a notable market share of about 17.4% [2].
The Tesla Model Y, a popular BEV, faced a 54.4% year-on-year decline in deliveries in February, but it still managed to be the best-selling BEV for the first half of 2025, with 15,091 registrations across the two months [1]. The Skoda Enyaq, another top-performing BEV, finished fifth in BEV sales in February with 6,264 deliveries and a record 12,398 sales in the year-to-date table [1].
Meanwhile, the Volvo XC60 remained Europe's best-selling PHEV for the fifth consecutive month, but it saw a year-on-year decline of 2.2% [1]. The Hyundai Tucson rounded out February's top 10 PHEV sales, with 1,785 units, a year-on-year growth of 13.6% [1].
The shift towards electrification is not without its challenges. Tesla faced backlash at its German plant, with employees demanding better working conditions, according to the Financial Times (FT) [1]. Additionally, analysts at UBS expect that US automotive tariffs will likely reduce the margins and profits of multiple German carmakers [1].
Despite these challenges, the European market continues to show strong support for EVs. The Kia EV3, for example, saw a significant increase in its market share, rising from 0.4% to 3.2% [1]. The EV3 also took 140 units behind the VW ID.7 in the year-to-date table [1].
In the realm of new technology, Kia recently announced the rollout of its generative AI-powered voice assistant to customers in Europe [1]. This development is expected to enhance the user experience for EV owners and contribute to the growing appeal of electric vehicles.
As the European market continues to favour fully electric vehicles over plug-in hybrids, it remains to be seen how this trend will evolve in the coming months and years. One thing is certain: the shift towards electrification is here to stay.
- The surge in financial success of the electric vehicle (EV) market, particularly battery electric vehicles (BEVs), is apparent in the business sector, as seen by the significant market share they hold in Europe.
- The growing popularity of electric-vehicles (EVs) has also sparked advancements in technology, with companies like Kia introducing AI-powered voice assistants to improve lifestyle experiences for EV owners.
- As the European market continues to favorfully embrace electric vehicles (EVs), the finance, business, and technology industries are expected to further evolve in response to the expanding market for electric-cars, with electric-vehicles (EVs) poised to become a dominant force in the automotive industry.
