"CP Group's sector 'THEBLACKSEA' teams up with Dreamers in a global expansion bid for T-POP, unveiling 'VOC' sub-group from PROXIE."
CP Group's music venture, THEBLACKSEA, partners with Dreamers Society Management for a comprehensive 360-degree content strategy to boost Thailand's global influence. By joining forces with the label behind the renowned T-POP group PROXIE, they are launching 'VOC', a three-member sub-unit comprising Victor, Onglee, and Chokun. The new unit will advance the T-POP industry, starting in Thailand and radiating across Asia.
The partnership represents the first step in a long-term commitment to bolster T-POP's stature on the international scene. It will encompass content production, artist development, and seamless integration with the business ecosystem, thus yielding exceptional and distinctive works that elevate Thailand's Soft Power on a global scale.
Speaking about the collaboration, Birathon Kasemsri na Ayudhya, Chief Content Strategy, Investment, and Partnership Officer at Charoen Pokphand Group, highlighted the potential of T-POP as a key driver for Thailand's global competitiveness. He emphasized that T-POP transcends merely being a music genre and functions as an interconnected industrial structure that unites artists, media, platforms, content, technology, and consumers.
In this context, the collaboration with Dreamers Society Management underscores THEBLACKSEA's dedication to the development of Thai artists with global appeal. VOC will serve as a testament to the potential of home-grown talent, bolstered by CP's business ecosystem (including TrueVisions NOW and its regional media network) and decades of expertise in Soft Power. Additionally, the partnership will capitalize on THEBLACKLABEL's international reputations in music production and songwriting to establish a comprehensive content strategy.
This creative strategy goes beyond conventional music releases by exploring various channels for media, branding, and fan engagement. It aims to build a sustainable fanbase across multiple countries through innovative music styles, distinct show formats, music-inspired mini-series for TrueVisions NOW, exclusive merchandise lines, and immersive fan experiences. Essentially, it aspires to create a lasting and enduring cultural presence for Thailand on the global stage.
Commenting on the collaboration, Dr. Orapan Monpichit Bowornwattana, CEO of Dreamers Society Management, assured the shared vision of empowering artists. He reiterated that Dreamers Society Management is committed to advancing T-POP to a truly global level by enhancing artists' skills, creating inventive music, and promoting Thai artists internationally. In line with these goals, he believes that the collaboration with THEBLACKSEA will enable Thai artists like VOC to realize their full potential and explore new horizons in the entertainment industry.
Birathon added that THEBLACKSEA recognizes the exceptional talents of Victor, Onglee, and Chokun, who form an extraordinary and powerful trio, set to bring fresh energy to the Thai and international entertainment landscapes. The official debut of VOC is slated for August 2025, accompanied by promotional activities in Thailand and abroad.
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In essence, this strategic collaboration between CP Group's THEBLACKSEA and Dreamers Society Management represents a groundbreaking initiative for globalizing T-POP, thereby amplifying Thailand's Soft Power and cultural influence worldwide. It encapsulates a multi-dimensional platform that brings together artist development, content creation, strategic media distribution, fan engagement, and Soft Power amplification, positioning Thailand as a prominent player in the international entertainment industry. This approach not only promotes Thai music but also contributes significantly to Thailand's Soft Power projection in the global scene (Source: Enrichment Data).
- The strategic partnership between CP Group's THEBLACKSEA and Dreamers Society Management is a pioneering effort to globalize T-POP, potentially enhancing Thailand's Soft Power and cultural influence internationally.
- By joining forces with Dreamers Society Management, THEBLACKSEA is demonstrating its dedication to the development of Thai artists with global appeal, as exemplified by the new sub-unit, VOC.
- VOC, a three-member sub-unit comprising Victor, Onglee, and Chokun, will advance the T-POP industry, starting in Thailand and expanding across Asia.
- This collaborative approach encompasses content production, artist development, and integration with the business ecosystem, aiming to create exceptional, distinct works that elevate Thailand's Soft Power on a global scale.
- The strategic collaboration also capitalizes on THEBLACKLABEL's international reputation in music production and songwriting to establish a comprehensive content strategy, extending beyond conventional music releases and reaching audiences across various countries.
