Crafting Moments with Sahar Famouri: Insights into FID-PARIS and its Visionary Direction
Chat with Sahar Famouri: A Visionary Leader in the Furniture Industry
Sahar Famouri, an industrial designer, and entrepreneur, has turned her passion for furniture and interior design into a successful career spanning across 17 years. In 2020, she founded her own furniture brand, FID-PARIS, operating in product design, interior design, and e-commerce.
Background and Brand Journey
Answering queries about her background and firm, Sahar shared her fascinating journey from being a designer and concept creator to establishing her own production, investment, and product development initiatives. She believes there's no single, prescriptive path to success; rather, her path was shaped by a series of experiences, projects, failures, and successes.
Ambitions for the Future
For FID-PARIS, the goal is twofold: to create long-lasting, high-quality products and services alongside expanding the business into other countries. The brand is perpetually striving to innovate, with an eye on designing concepts with a positive impact on people's lives.
Redefining Design
FID-PARIS stands tall as an avant-garde furniture brand, focusing on creating new experiences that transcend the confines of traditional design. The brand believes in integrating furniture seamlessly into living spaces, enhancing their aesthetic and functional aspects. FID-PARIS boldly shatters expectations with its unique, modular designs built around adaptability and individual expression.
Journey of Growth
Sahar discussions her entrepreneurial evolution, stating that running a business is an ongoing school of valuable lessons. She recommends maintaining a long-term view, exercising patience, and experiencing both success and failure. Her personal sacrifice came when she became a mother and entrepreneur in the same year, learning the importance of balancing personal responsibilities and professional growth.
Breaking Boundaries
FID-PARIS was born from a desire to defy traditional design disciplines and social norms imposed by furniture manufacturers and distributors. Its uniqueness has been rewarded with the Red Dot Design Award, revolutionizing her concepts each year.
Navigating Challenges
As any leader faces challenges, Sahar has overcome numerous obstacles, including resource limitations and time management. Her resilience stems from finding moments of joy amid struggles and practicing gratitude. The most crucial lesson she learned is to focus on goals, embrace creativity, and seek help when needed.
Core Values of FID-PARIS's Vision
What FID-PARIS values most is its commitment to pioneering design, seamlessly blending aesthetics with functionality, and ensuring precision in craftsmanship. Its designs are not only visually striking but adaptable, catering to diverse client needs.
Connect with Sahar Famouri on LinkedIn and explore FID-PARIS for more insights!
- Throughout her career, Sahar Famouri has aspired to integrate her designs seamlessly into various aspects of people's lives, like their homes, lifestyles, and even fashion-and-beauty.
- Sahar enjoys the solid foundation that her business in finance has provided, allowing her to explore educational-and-self-development opportunities, such as mindfulness, personal-growth, and productivity techniques, to fuel her leadership potential.
- As a champion for diversity-and-inclusion, Sahar believes that her brand, FID-PARIS, should reflect the world around it, catering to the unique needs of individuals while maintaining a high standard of quality.
- In order to create products and services that resonate with a global audience, Sahar is always embracing technology and staying abreast of the latest trends in the industry.
- With the expansion of FID-PARIS into other countries, Sahar envisions setting and achieving ambitious goal-setting milestones, solidifying her brand's position in the international furniture and interior design market.
- Aside from her commitment to business, Sahar recognizes the importance of taking care of the environment, advocating for sustainable practices and eco-friendly materials within her brand's product development.
- FID-PARIS is not only known for its beautiful designs, but also for its devotion to fostering a work culture that encourages innovation, collaboration, and mutual growth, with the overall goal of creating thoughtful, high-impact designs that contribute positively to the world at large.
