Creativity4Better Milan: A Global Gathering for Change
The first Italian edition of Creativity4Better (C4B) concluded successfully in Milan, attracting over 500 participants from more than 20 countries. The event, organized by Marianna Ghirlanda, CEO of BBDO Italy and President of IAA Italy, featured nine flagship sessions with extensive international media coverage.
The event kicked off with two masterclasses led by Fernando Machado and Pietro Grossi the day before the main event. The Italian debut of C4B saw the launch of Nic Cester's project 'Sound of Pollution', a collaboration with Sea Shepherd. The CMO Battle, a popular segment, had industry leaders presenting their top campaign picks. The event was hosted by BBC presenter Kasia Madera and Italian comedian Francesco De Carlo. An exclusive live performance was given by Nic Cester for the attending audience. Notable speakers included Fredrik Haren, Isobel Sita Lumsden, Christopher Patnoe, Daniel Lumera, Margherita Pagani, Sasan Saeidi, and Sandro Formica.
The Milan edition of Creativity4Better brought together international talent to discuss and showcase creative ideas for a better future. With successful debuts and engaging sessions, the event has set the stage for future editions.
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