U.S. tariffs' ambiguity prompts Daimler Truck to abandon forecasts - Daimler Trucks lowers sales forecast due to US tariffs implications
Hey there! 👋 Users, strap in as we dive into the latest happenings with heavy-duty truck giant, Daimler Truck.
The commercial vehicle player has taken a hit, as CEO Karin Radström lowers the annual outlook for the company due to uncertainties in the most lucrative market — North America. This unfavorable condition, primarily caused by US tariffs, has left the DAX-listed company, based in Leinfelden-Echterdingen, with lower expectations for truck sales, revenue, and profit.
The revised sales forecast for North America now ranges between 155,000 and 175,000 trucks this year, a significant drop from the initial guess of 180,000 to 200,000 units. The overall heavy-duty truck market on the highway has also been scaled back in estimation.
Why you ask? Daimler's strong position in the US, with flagship brands Freightliner and Western Star, has made it the global leader in heavy-duty trucks. Given the current scenario, the company now projects total vehicle sales of 430,000 to 460,000 units worldwide, down from the initial prediction of 460,000 to 480,000.
Radström now aims for revenue of 48 to 51 billion euros in the industrial business excluding financial services by 2025, with a revised operating result, expected to range from a decline to a 5% increase, down from the previous minimum 5% growth.
So, what led to this downturn? The trade conflict between the US and other countries has caused economic uncertainties, negatively impacting Daimler Truck's sales in North America. In the first quarter of 2025, sales plummeted by 16% in the region as a result of challenging market conditions and the tariff pressure.
Stay tuned for updates on this evolving situation, as Daimler Truck continues to tread through the economic headwinds produced by ongoing trade tensions. 🚀🤔
- Daimler Truck
- Commercial Vehicle
- North America
- Leinfelden-Echterdingen
- Trade Conflict
- The revised community policy of Daimler Truck, a commercial vehicle leader based in Leinfelden-Echterdingen, includes the industry's reevaluation of its employment policy due to uncertainties in North America, particularly in the manufacturing sector, resulting from US tariffs.
- Amidst the downturn in the company's sales forecast, Daimler Truck is emphasizing the need for extensive vocational training programs for its workforce in various sectors such as transportation and the automotive business to adapt to the changing market conditions.
- In an effort to minimize the impact of economic uncertainties caused by trade conflicts and tariffs, Daimler Truck plans to streamline its focus towards finance, optimizing sales and revenue projections for the coming years.
