"Described as a contemptible social class, redundant in artistic endeavors."
In Yekaterinburg, as the art craze swept through, Anna Matyazh saw a prime opportunity to open an art studio for grown-ups. With a burning desire to paint and an occupied marketing manager job, she took a leap of faith.
"I was playing around with the idea for a while, and one day my boss, Olga Zaitseva, allowed me to host free painting classes on Saturdays in our building," shared Anna. Olga, a wise woman, suggested reducing Anna's duties, opening the studio, and seeing where things went.
Fast forward to 2024, Matyazh Art House—the studio Anna opened in 2014—turned ten. Anna sat down with us to discuss the adventures, community, and business growth since its inception.
Back in 2016, Anna spoke about the studio's inception, its financial aspect, and the harmony that overshadows it all, saying, "'You're the king and god here, but you also mop the floor. That's what 'business in art' is all about.'"
Painting with an initial investment of 400,000 rubles, Matyazh Art House welcomed about 100 guests to its debut event in a cozy 43 sq. meter space. The unique atmosphere Anna cultivated attracted clients ranging from newcomers to experienced painters, both hobbyists and regulars.
"We get a wide array of folks," said Anna. "Some rotate in with a dream of painting a picture for their bedroom or simply wanting a fun weekend at a masterclass. The other half are regulars who have studied art, come to refresh their skills or try a new technique." Moreover, some established artists drop by to socialize with friends at specific masterclasses.
For children, Anna offers classes that help shape their creativity and fill a gap in the market. Although it doesn’t generate significant revenue, it has helped cover rental expenses.
However, becoming a thriving art studio in the competitive art world was no easy ride. "There’s a stereotype in the art world that money and art don't mix, it's taboo," Anna shared. She faced resistance from certain art circles, yet resilience and passion kept her going.
Despite being an outsider in the artistic community, Anna managed to integrate herself into Yekaterinburg's art scene. With the studio existing for ten years, Matyazh Art House has become a driving force for artistic collaboration among peers and municipal and public entities.
Yet, bringing art to the masses remains a contentious topic among creative environment participants. The studio remains somewhat sidelined and hopes for external assistance have proven futile. "I’ve knocked on various doors but found few who welcomed us, and even fewer who offered a permanent space," said Anna.
With increased rental costs and the impacts of the pandemic and political climate affecting her audience, Anna is preparing to move her studio to a new location. In December, she will launch at Studencheskaya, 11, with the support of the design center "Gallery 11."
Although the journey hasn't been a simple walk in the park, Anna's unwavering dedication to her art and passion for nurturing creativity has kept her going. "I'm a good mother and wife, a wonderful artist and entrepreneur. I can close the studio at any time. But as long as it works out, I'll continue to paint, conduct classes, and share my joy for art with others."
If you're an aspiring entrepreneur in the culture sector, Anna has some words of wisdom for you: Embrace self-employment. Focus on your dream, and don't be afraid to be different. Don't look at others – carve your own path.
- Anna reflected on her small-business journey, saying, "I'm not sure if everyone in the art industry agrees, but I believe that finance and lifestyle go hand in hand when you're running a small-business like Matyazh Art House."
- As the studio expanded its offerings, Anna found it necessary to adapt to the changing business landscape, stating, "Initially, we focused on adult painting classes, but as we grew, we recognized a need for children's art classes in the industry, which has become a part of our business."
- Despite facing challenges in the art industry, Anna remained optimistic about the future, saying, "I'm not sure what the next ten years hold for Matyazh Art House, but I do know that I'll continue to push for artistic collaboration and nurture creativity in my community, regardless of the lifestyle or finance involved."
