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Dettol Fresh Promotes Indian Readiness for 12-Hour Freshness Guarantee

Indian hygiene brand Dettol enhances personal care assurance by introducing a 12-hour freshness feature in its Cologne Fresh and Lime Fresh soap variants. This development aims to cater to the increasing consumer demand for lasting confidence and feeling fresh during the day.

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3 min read
India's reliable hygiene brand, Dettol, enhances its personal care pledge by introducing a 12-hour...
India's reliable hygiene brand, Dettol, enhances its personal care pledge by introducing a 12-hour freshness feature in its popular Cologne Fresh and Lime Fresh soap variants. This new addition addresses a rising consumer demand: the assurance of continuous protection and a freshened feeling throughout the day.

Dettol Fresh Promotes Indian Readiness for 12-Hour Freshness Guarantee

Let's Talk Fresh: Dettol's 12-Hour Promise on Cologne Fresh and Lime Fresh Soaps

Yo, peeps!Listen up, cause Dettol's got some fresh news for you! They've just added a 12-hour freshness guarantee to their beloved Cologne Fresh and Lime Fresh soap variants. And this ain't just a gimmick; it's straight-up designed for us consumers who hate dealing with that awkward, smelly stuff that pops up outta nowhere during our daily grind.

Got a long commute? Working a 9 to 5? About to hit the town for a big social event? No sweat. Dettol Fresh soap gets rid of 99.9% of the germs that cause those god-awful odors, so you won't find yourself stinkin' up the joint. And the best part? This fresh feeling stays with you for a full 12 hours. That's right, party people, go out and seize the day with confidence, knowing that you're smelling top-notch.

So what's the deal with the different scents? Folks who dig a bold, musky cologne vibe can check out Dettol Cologne Fresh. And for those who want something a little more zesty and uplifting, Dettol Lime Fresh's got your back. Either way, Dettol Fresh is your constant partner, helping you keep your best foot forward and never miss any chances due to a moment of self-doubt.

Kanika Kalra, the Regional Marketing Director for Health at Reckitt - South Asia, was all about the confidence boost, saying, "We believe real confidence starts by feeling fresh and protected, so you can tackle anything that comes your way. With Dettol Cologne and Lime Fresh, we're not just offering freshness—we're helping you feel confident. Whether you're hustling in the boardroom or rocking out on stage, 12-hour freshness gives you the confidence to show up and shine."

To convey this message, the campaign features a couple of engaging ad films produced by McCann Worldgroup, with Prasoon Joshi, Chief Creative Officer and CEO of McCann Worldgroup India, leading the way. According to Prasoon, opportunities don't wait, and when they do arise, you gotta be fresh and ready to grab them. That's what this campaign is all about. And with Dettol freshness, you'll not only feel fresh but also be protected from that noxious body odor.

In the Dettol Lime Fresh ad, two young women get invited to pitch their startup at the airport, but only the one who feels fresh with Dettol has the guts to take the leap. And in the Cologne Fresh ad, a pair of aspiring musicians get invited to perform at a nightclub, but once again, it's Dettol freshness that gives one the courage to shine on stage.

In conclusion, Dettol continues to evolve alongside Indian lifestyles, helping folks stay protected from germs while also feeling confident in those epic, life-changing moments. So go ahead and treat yourself to a bar or two of Cologne Fresh or Lime Fresh Dettol soap, and never worry about feeling fresh and ready to conquer your day again!

Remember: This gem of a press release is brought to you by BusinessWire India. ANI can't take responsibility for the content, but we thought it was worth sharing with you guys.

(By the way, if you wanna dive deeper, check out our special section with some interesting insights on Dettol's new 12-hour promise. It's always good to stay informed, right?)

(The story has been derived from a syndicated feed and has not been edited by our team.)

Exclusive Insights: The Fresh Life of Dettol's 12-Hour Promise

  • Dettol's 12-hour freshness guarantee aims to provide consumers with prolonged confidence against body odor.
  • Two key components of this promise are:
  • Elimination of odor-causing germs: Dettol Fresh eradicates 99.9% of odor-causing germs, ensuring a strong defense against body odor.
  • 12-hour freshness: The soaps enable users to feel fresh and confident for up to 12 hours, enabling them to take on their daily activities with ease.
  • The Cologne Fresh variant provides a bold, musky cologne fragrance, while Lime Fresh presents a zesty citrus scent to energize and uplift users throughout their day.
  • Dettol Fresh assists users in being ready to seize any opportunity that arises during their day, thereby addressing the discomfort associated with body odor in various social situations.
  • This latest innovation marks Dettol's evolution in the Indian market, as the brand continues to focus on consumer confidence and comfort beyond germ protection.

Dettol's new 12-hour freshness guarantee aims to provide consumers with prolonged confidence against body odor, tackling the discomfort associated with this issue in various social situations. The guarantee consists of two key components: elimination of odor-causing germs, as Dettol Fresh eradicates 99.9% of such germs; and 12-hour freshness, enabling users to feel fresh and confident for up to 12 hours. The Cologne Fresh variant offers a bold, musky cologne fragrance, while Lime Fresh presents a zesty citrus scent to energize and uplift users throughout their day. With this latest innovation, Dettol continues to evolve in the Indian market, focusing on consumer confidence and comfort beyond germ protection.

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