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Digital company based in Canada, Universal Digital, initiates Bitcoin savings strategy

Company shifts altcoin assets towards Bitcoin as part of a revised reserve strategy, collaborates with Ground Financial Advisory Company to advocate Bitcoin adoption in Japan.

Digital enterprise Universal Digital from Canada implements Bitcoin accumulation strategy in...
Digital enterprise Universal Digital from Canada implements Bitcoin accumulation strategy in corporate finance

Digital company based in Canada, Universal Digital, initiates Bitcoin savings strategy

Universal Digital Inc., a leading player in the digital asset industry, has announced a significant partnership with Ground Financial Advisory Co. The collaboration, sealed through a non-binding Memorandum of Understanding (MOU) on June 12, 2025, marks a pivotal step in the growing institutional adoption of Bitcoin in Japan.

The partnership aims to develop Bitcoin-based corporate finance models for the Japanese market. This collaboration will focus on designing capital raising instruments for Bitcoin acquisitions, such as warrants and market-based offerings. The goal is to contribute to the growing institutional adoption of Bitcoin in Japan and potentially extend to other Asian markets.

Universal Digital's Bitcoin Treasury Strategy, unveiled as a core pillar of its capital allocation framework, involves the divestment of altcoin holdings to accumulate Bitcoin under a new reserve model. The Company considers Bitcoin as a strategic reserve asset and intends to implement the strategy in a transparent and phased manner.

Gen Matsuda, CEO of Ground Financial Advisory Co., expressed his enthusiasm about the partnership, stating, "Universal Digital's and its management's experience with the crypto and Bitcoin treasury, combined with their expertise on the Japanese markets, makes them a strong team." He further added that his company looks forward to working closely with Universal Digital to introduce a Bitcoin reserve model to Japanese listed companies.

The partnership will also strengthen frameworks for digital asset governance, investor relations, and secure custody. It may extend to joint investments in public companies, creation of blockchain-enabled corporate structures, and projects integrating Bitcoin with cultural intellectual property and Web3-driven consumer ecosystems.

Tim Chan, CEO of Universal Digital Inc., emphasised that the strategy aims to enhance balance sheet strength and align with the evolving global financial landscape. He also highlighted that the strategy is designed to increase long-term net asset value while aligning Universal Digital with the broader global shift toward institutional adoption of Bitcoin.

Eastern Asia, led by markets such as Japan, South Korea, and Hong Kong, accounted for 8.9% of global on-chain crypto transaction volume between July 2023 and June 2024. The Bitcoin Treasury Strategy of Universal Digital Inc. is expected to extend to Asia, where digital assets are gaining traction among public companies and institutional investors.

However, it's important to note that Universal Digital Inc. has not publicly disclosed any partnerships with Japanese joint-stock companies involving the introduction of a Bitcoin reserve strand during its Asian expansion.

This partnership is part of Universal Digital's expansion into Asia, a region that is increasingly embracing digital assets. The companies are optimistic about the potential impact of this collaboration on the Japanese market and the broader Asian digital asset landscape.

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