Dimitri Maex, previously from IPG, transitions to Accenture Song
Farewell, Dimitri Maex: A New Chapter at Accenture Song
In an exciting turn of events, Dimitri Maex, the global CEO of Initiative and global president of IPG Mediabrands, is leaving IPG Mediabrands to embark on a new adventure with Accenture Song. Both companies confirmed this shift to ADWEEK.
Maex's departure will take place later this year. As he moves on, Stacy DeRiso steps up as Initiative's global brand president, effective immediately. DeRiso, who previously served as U.S. CEO of Initiative, brings a wealth of experience to her new role, having been the U.S. chief client officer at Omnicom-owned PHD before joining Initiative.
Eileen Kiernan, global CEO of IPG Mediabrands, praised Maex's contributions, saying, "Dimitri has served IPG Mediabrands and Initiative with dedication for the past six years… We wish him the very best in his future endeavors."
DeRiso, who played a crucial role in shaping Initiative's vision and strategic direction, is thrilled about her new role. She expressed, "As I step into this new role, we will ensure the continuity of 'Fame & Flow' to drive innovative and effective solutions for our clients as part of the IPG Mediabrands family."
A Creative Powerhouse Awaits: Accenture Song
At Accenture Song, Maex takes on the role of global marketing practice lead, where he will oversee the company’s brand, content, engagement and activation, and media services on a global scale. This includes leading the creative powerhouse Droga5 as part of Accenture Song's offerings.
This role is in line with Accenture Song’s focus on integrating technology, consulting, and creative services. By leading the marketing practice, Maex is poised to drive cohesive integration of brand strategy and activation with Accenture’s broader digital, design, commerce, and customer service verticals, enabling a unified approach to customer engagement.
Maex's expertise in data-driven marketing and leadership roles at IPG Mediabrands and Ogilvy make him an ideal fit for this role. His appointment underscores Accenture Song’s ambition to blend creative content and technology-led consulting to fuel its growth and deepen its impact in the evolving marketing services landscape.
As Maex prepares to work at Accenture Song amid a leadership shakeup, the company's incoming CEO, Ndidi Oteh, is gearing up to tackle the AI era and the evolving needs of clients. Maex will be based in New York and report into Song's global practices lead, Sean Lyons.
- Dimitri Maex, with his extensive experience in data-driven marketing and leadership roles, will leverage this expertise to drive momentum at Accenture Song, where he will oversee their global marketing practice, focusing on integrating technology, consulting, and creative services for growth and impact in the evolving marketing landscape.
- As Accenture Song's new global marketing practice lead, Dimitri Maex's leadership will play a key role in fostering growth and impact, providing cohesive integration of brand strategy and activation with Accenture's digital, design, commerce, and customer service verticals, all while ensuring continuity of innovative solutions for clients, following the AI era and evolving client needs.
