Dulcinella, a Romanian sweet shop, sets ambitious expansion plan with a goal to establish 100 locations by the end of 2026.
Dulcinella, a Romanian dessert powerhouse rooted in Bessarabia, eyes expansion to 100 stores nationwide by 2026. To achieve this ambitious goal, the confectionery network is keen on forging partnerships through franchising and operation, two integral components of their strategic blueprint in the foreseeable future.
By 2025, 60% of their network's revenue is projected to come from these partnerships. In the next five years, they aim to open 30 new pastry shops, growing their total to a mighty 50. These ventures mark significant steps towards reaching annual revenues of EUR 100 million, a lofty target set by the company.
According to Sergiu Diaconu, CEO of Dulcinella Group, the time has come to shift away from operating locations, as the manufacturing side of the business takes center stage. Diaconu also highlights the potential of entrepreneurs with leadership skills and a desire to lead a team but lack the necessary investment. These individuals can choose between two forms of partnership, buying products exclusively from Dulcinella.
A non-franchise partnership allows the operator to use Dulcinella's existing space and equipment in return for a guaranteed EUR 15,000 upfront. In this setup, the operator earns a percentage of sales. On the other hand, the franchise agreement requires an initial EUR 10,000 franchise fee and an opening investment between EUR 80,000 and EUR 120,000. The franchise option is designed to cater to Romanians residing abroad, particularly in countries where Dulcinella products are already exported.
Although specific details about Dulcinella's expansion strategy are not readily available, typical elements in such plans include forming strategic partnerships, setting target turnover, and establishing franchise fee structures that balance parent company and franchisee profitability. With their eyes set on growth, Romania's sugar-loving community prepares for a wave of delectable treats!
An entrepreneur with leadership skills and a desire to lead a team, yet lacking the necessary investment, can partner with Dulcinella Group by buying products exclusively from them, choosing between a non-franchise partnership or a franchise agreement that requires an initial investment between EUR 80,000 and EUR 120,000. This strategic business move, aimed at expansion, is expected to contribute significantly to Dulcinella's vision of reaching annual revenues of EUR 100 million by 2026, with 60% of that coming from partnerships in the finance and business sectors.
