Ellen Griffin appointed as Global Chief Operating Officer at OMD
In a significant move, Ellen Griffin has been appointed as the President, Global Chief Operating Officer (COO) of OMD, a leading media and data solutions agency within the Omnicom Media Group (OMG). This newly created role becomes effective from August 2025 [1][2][3][4][5].
Griffin's new role involves developing and implementing customized, future-ready operating models for OMD's global client base. She will work across the Omnicom Media Group and the broader Omnicom network to support clients with business transformation initiatives and marketing-led growth strategies.
Before this promotion, Griffin served as the Global Chief Client Solutions Officer at OMD, where she led the development of client-focused solutions using Omnicom’s marketing intelligence platform, Omni. Under her leadership, OMD secured over $2.5 billion in new business [1][3][5]. Griffin joined OMD in 2018 as Global Innovation Director before progressing to the client solutions role.
In her current capacity, Griffin reports directly to OMD Worldwide CEO George Manas and focuses on accelerating and scaling transformation to equip clients with expertise, tools, and operating models that provide a competitive edge and resilience in a complex market environment [1][3][5]. This move aligns with OMD’s strategic vision to leverage Omnicom’s full capabilities in media, data, CRM, commerce, content, and creativity to respond to evolving industry challenges [1][3][5].
The Omnicom Media Group boasts a community of over 2M industry professionals. To keep up with the latest news and updates, the Group offers a smartphone app that allows users to save favourite articles, personalize the content experience, stay updated in real-time, and share articles on social media platforms like Telegram and Facebook [6]. Subscribing to the Group's newsletter provides the latest insights and analysis.
The app is a convenient way to access the Group's content on a smartphone and offers options to comment, read comments, and post on the articles. It is designed to provide industry-related content and offers real-time updates [6]. The app is available for download.
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In her new position as President, Global COO of OMD, Ellen Griffin will focus on developing future-ready operating models for OMD's global client base, leveraging her expertise to support business transformation initiatives and marketing-led growth strategies across multiple departments. Griffin's work may involve collaborating with finance, marketing, and advertising teams to generate new business and maintain OMD's competitive edge in the complex market environment. To stay updated on the latest industry news and insights, users can subscribe to the Omnicom Media Group's newsletter, download the Group's app, or access articles directly from their website.
