Merger between Atlanta Group and Markerstudy Finalizes, Bringing Potential Synergies
Established Entity Launches High-End Financial Services Division
In a significant move, the Atlanta Group and Markerstudy have finalized their merger, a development that is expected to offer better products and services for consumers.
The merger, initially announced in September 2023, has been approved by the Competition and Markets Authority (CMA). The Atlanta Group, a UK-based insurance brokerage, and Markerstudy, a specialist in digital insurance, will combine their strengths to create a formidable force in the insurance industry.
Cristian Jackson, with over 30 years of experience in the specialist area of premium finance, has been appointed as the Premium Finance and Lending Director at Markerstudy. He will be reporting to Emma Rawlinson, CEO of Markerstudy Distribution.
Cristian's role involves focusing on all premium finance activities across the Markerstudy group. His aim is to add value across the premium finance supply chain for the benefit of Markerstudy's policyholders, while enhancing the customer experience and delivering the best outcomes.
Emma Rawlinson comments that Cristian's appointment underlines Markerstudy's intention to continuously evolve. She expects Cristian to provide best-in-market products and services for Markerstudy's customers.
The merged entity will have potential synergies on Motor and Home offerings. Cristian Jackson plans to launch new lending products in both the commercial and retail finance space, contributing to the diversification of products within the premium finance division.
A party related to Ardonagh will retain a substantial minority equity stake in the merged entity. This move is seen as a strategic step to leverage Ardonagh's resources and expertise in the insurance sector. Bain Capital, which was previously involved in the LV= deal, has also been part of the merger process.
Shared platforms on things like van or commercial fleet could lead to savings in time and money for the merged entity. The merger is expected to bring significant benefits to both companies, as they combine their resources and expertise to offer improved products and services.
With the merger complete, the combined entity is poised to make a strong impact in the insurance industry, offering innovative solutions and enhanced customer experiences. The focus will be on delivering value to policyholders, while optimizing Markerstudy's strategy to meet the evolving needs of the market.
The merger between the Atlanta Group and Markerstudy, approved by the Competition and Markets Authority, will result in a more formidable force in the insurance industry, opening up opportunities for both companies to offer better products and services. Cristian Jackson, appointed as the Premium Finance and Lending Director at Markerstudy, aims to add value across the premium finance supply chain, launch new lending products, and contribute to the diversification of products within the premium finance division, bringing potential synergies and improvements to Motor and Home offerings.
