Establishing Connection with the Enthusiastic Trio Built Around Montirex - The Swiftly Expanding Competitor of Castore
Rewritten Article:
Montirex, a Liverpool-based sportswear brand with roots in friendship, is poised for a massive leap in sales and revenue this year, aiming to give rivals like Castore a run for their money.
The ambitious label has disclosed plans to rake in around £130 million in 2025, marking a significant increase from the £76.7 million it managed last year and the £33.4 million it brought in back in 2023.
Montirex also anticipates its pre-tax profit to hit almost £34 million this year, up from £20.8 million in 2024 and £3.5 million in 2023.
Established by best friends Daniel Yuen and Kieran Riddell-Austin six years ago, Montirex is now setting its sights on expanding into Europe within the next three years. By 2030, the brand is looking to make its move into North America.
Will Montirex outdo Castore?
Montirex aspires to shadow the success of another Merseyside-born apparel brand, Castore. This sportswear powerhouse, founded by two Merseyside brothers, is currently estimated to be worth a staggering £1 billion. Castore also boasts partnerships with premier league clubs and Formula 1 teams, among others.
In October 2024, City AM revealed that Castore's turnover skyrocketed from £115 million to £190.3 million in a single year, though the company reported a pre-tax loss of £28.8 million.
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Montirex's explosive growth
Montirex co-founder Kieran Riddell-Austin expressed his gratitude to loyal customers for their support, recalling the brand's inception as a response to larger companies sacrificing quality while raising prices. The burgeoning brand has managed to provide an attractive, affordable alternative, all while ensuring sustainable growth and quality.
The team at Montirex has grown exponentially, nearly doubling in size within the past twelve months alone. As the team expanded, Montirex fostered a strong company culture and worked tirelessly to preserve a balance between performance, affordability, and sustainability.
Self-funded success
Notably, Montirex has achieved all of this without the aid of investors, allowing founders Daniel Yuen and Kieran Riddell-Austin to learn, make improvements, and remain 100% committed to the brand's vision and values. To achieve this, they've focused on quality control, sustainable materials, and ethical production practices without compromising on the brand's mission.
Meanwhile, Castore's shareholders include notable figures such as Sir Andy Murray, the Issa brothers, Tom Singh, Peter Roberts, Brian Scurrah, John Treharne, Eric Fellner, and Arnaud Massenet.
As Montirex eyes further expansion and Castore continues to assert its dominance in the sportswear industry, the stage is set for an exciting rivalry between these two Liverpudlian brands.
- Montirex, a Liverpool-based competitor of Castore, aims to surpass the success of another Merseyside-born apparel brand, seeking to match the £1 billion valuation of Castore.
- In contrast to Castore, which disclosed a pre-tax loss of £28.8 million in October 2024, Montirex anticipates its pre-tax profit to reach almost £34 million this year, marking a significant increase from its 2024 figures.
- By 2030, Montirex, with its focus on quality control, sustainable materials, and ethical production practices, plans to establish itself in North America, following its expansion into Europe within the next three years.
- Montirex has managed to maintain its competitive edge in the sports industry without reliance on investors, setting high standards in finance, business, and sports through its self-funded success.
