EU Poultry Showcases Quality and Sustainable Products at WOFEX 2025 Event
The European poultry sector is set to participate in the World Food Expo (WOFEX) 2025, held in Manila from August 6 to 9. This event marks a significant stride in the sector's commitment to quality, sustainability, animal welfare, and minimizing food waste.
The participation at WOFEX 2025 is part of a three-year campaign in the Philippines, aimed at raising awareness of the quality and responsibility inherent in EU food production. The National Poultry Council - Chamber of Commerce from Poland, representing the European poultry sector, is leading this campaign.
At WOFEX 2025, the European poultry sector aims to emphasize sustainable production methods, animal welfare practices, and food waste reduction. These practices are designed to reduce the environmental impact, ensure humane treatment throughout the poultry supply chain, and improve efficiency, promoting circular food systems.
The European poultry sector stands out globally for its commitment to circular economy principles, using up to 50% less natural resources compared to past decades. This commitment extends to investments in automation, smart energy solutions, and comprehensive efforts to minimize food waste across the supply and distribution chain.
The sector's presence at WOFEX 2025 is a strategic move to position European poultry as a high-quality, safe, and ethical product. A press event titled "European Poultry - From Our Farms to Your Table" will be held on 7th August, featuring media representatives, industry experts, and key stakeholders. This event aims to highlight the objectives and message of the campaign to the Filipino market.
The Filipino market presents significant opportunities for European poultry producers, due to its rapidly expanding middle class and growing demand for certified, high-quality protein. The European poultry campaign at WOFEX 2025 targets both Filipino importers and distributors, as well as consumers who are increasingly concerned about the origin and quality of their food purchases.
The European Union emphasizes more than just taste and nutritional value in European poultry production. The sector focuses on high standards, sustainable development, and modern technology, making it well-positioned for long-term success in the Philippines.
The European poultry sector's participation in WOFEX 2025 aligns with the broader goals of environmental responsibility and animal welfare standards, which are also prioritized at international food trade events like IFEX Philippines 2025. This demonstrates the sector's commitment to integrating sustainability, animal welfare, and food waste reduction as core pillars in their practices, aiming to meet the growing international demand for responsible and high-quality poultry products.
- The National Poultry Council - Chamber of Commerce from Poland, representing the European poultry sector, will discuss finance and business strategies during the press event titled "European Poultry - From Our Farms to Your Table," to position European poultry as a high-quality, safe, and ethical product in the Philippines.
- At WOFEX 2025, the European poultry sector aims to showcase its commitment to sustainability, not only in food-and-drink production but also in lifestyle practices, by integrating circular economy principles, smart energy solutions, and humane treatment throughout the poultry supply chain, aiming to meet the growing international demand for responsible and high-quality poultry products.
