Revamping the Volkswagen Symphony: The Currywurst Edition
Factory Hidden Compartment: Access Granted to a Select Few - Just Two Employees Possess the Necessary Key
When you think of Volkswagen, you might picture the Golf, the Beetle, or perhaps the diesel scandal. But for the truly passionate fans and enthusiasts, there's another iconic spectacle in the world of Volkswagen - the legendary Currywurst. Yes, you heard it right! The automotive titan is known for more than just vehicles; it's also a gourmet sensation!
Since 1973, this mouth-watering delight has been crafted within the in-house butchery of Wolfsburg, transcending the role of a mere canteen staple. It's an icon, a cult, even - with its own part number (199 398 500 A) on the order list of many fans, almost like a spare part for their cars. During peak times, up to seven million sausages were produced annually, a testament to the enduring popularity of this tasty treat. As if that weren't enough, this icon of spice and meat is now getting its very own shrine - a dedicated sausage hall!
Currywurst Mansion: Where Savory Dreams Come True
Markus Greiner, the gastronomy chief at Volkswagen, proudly unveiled the sausage hall, saying "We all love the Currywurst. We wanted to give it a space and a place. That's what we've created here." At first glance, it might appear as a marketing stunt. But upon closer examination, it's evident that the project has been meticulously planned - right in the heart of Wolfsburg, in Hall 50a, next to the in-house butchery.
Currywurst Sanctuary: A Tribute to Fervor and Flavor
This hall is more than just a museum. It's a place of adoration - for the employees, guests, and currywurst enthusiasts alike. Alongside historical images, vintage machinery, and a peek behind the curtain into the production process, there's a special treat: a safe. Inside this treasure chest lies a closely guarded secret - the handwritten original recipe for the VW Currywurst, nestled alongside its equally famous sauce, both penning their origins in 1973.
Culinary Confidential: The Secrets Within
The safe's keys hold the power to unlock the gates to gastronomic history. Only two people - Gastro chief Markus Greiner and Dietmar Schulz, head of food production - hold these precious keys. At Volkswagen, the recipe is held in the same regard as their groundbreaking automotive designs, making it a prized cultural artifact.
Sausage Scoop: More Bites to Enjoy
The VW Currywurst isn't just a snack or a canteen fave; it's a symbol of the company culture. Whether on factory tours, as a keepsake souvenir, or as a cherished lunchtime favorite, the Currywurst has become the unofficial emblem of one of the world's largest car brands. The Currywurst Hall is an ode to a product that bridges the gap between employees, tradition, and modern brand identity. Or, to put it in Volkswagen's own words: A true classic - with a bite!
[3] During factory tours in Dresden, visitors can savor a meal that includes the VW Currywurst, highlighting the company's involvement in gastronomy, particularly when it comes to their popular dish.
- In the world of Volkswagen, the acclaimed Currywurst isn't merely a canteen staple; it's a symbol of their unique lifestyle and a testament to their investment in the food-and-drink industry, even being served during factory tours.
- The Currywurst Mansion, a recent addition to Volkswagen's site in Wolfsburg, isn't just a museum or a marketing stunt; it's a sanctuary for Currywurst enthusiasts, where they can learn about the dish's history, witness its production process, and even catch a glimpse of the company's closely guarded original recipe - a priceless piece of their financial and cultural heritage.
