FES Cafe's 'Dessert-First' Approach Drives Rapid Expansion in India
FES Cafe, India's first scalable cafe chain with a unique 'dessert-first' watch approach, has ambitious expansion plans. The startup, which raised Rs 3 crore in seed funding, is targeting over 100 locations nationwide by fiscal year 2027.
FES Cafe, founded with a focus on sweet treats, has seen remarkable growth. Within its first three months, it recorded a 3x increase in revenue and achieved a store-level EBITDA of 29.8% by Month 4. The company aims to adopt a hybrid COCO and FICO model for rapid scaling.
The cafe offers a 100% eggless menu, featuring cookies, puddings, alternative-ingredient cakes, and savory dishes. Wolfpack Labs, the venture studio behind serial entrepreneur Aakash Anand, is supporting FES Cafe through product innovation and brand partnerships tailored to India's evolving urban palate. FES Cafe is also experimenting with packaged dessert formats and building delivery-first watch hubs.
FES Cafe plans to enter Delhi in July, open a second Gurgaon outlet in September, and launch in Jaipur by December. The company has seen a 347% surge in delivery revenue over a 90-day period and became EBITDA-positive at the company level in just four months.
With its unique concept, impressive growth, and strategic plans, FES Cafe is set to make a significant mark on India's food and beverage scene. The company's expansion into major cities and its innovative approach to desserts and delivery are expected to further boost its success.
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