Finnish gaming company Veikkaus teams up with OpenBet in preparation for Finland's competitive gambling market.
In a strategic move, Finland's state-owned betting operator Veikkaus, a member of the World Lottery Association, has partnered with OpenBet, a prominent global provider of betting and gaming technology, content, and services. The long-term collaboration marks a significant advancement in Finland's gaming industry, as they prepare for regulatory changes slated for 2027.
Veikkaus has adopted OpenBet's innovative, customizable sportsbook platform, which is designed to cater specifically to its needs. The cloud-first architecture of the new system ensures seamless scalability, real-time updates, and improved operational efficiency. This cutting-edge technology powers both digital and retail channels, connecting over 4,000 point-of-sale terminals nationwide, thereby offering customers a consistent and engaging betting experience, regardless of their preferred channel.
The cooperation between Veikkaus and OpenBet also includes managed trading services, enhancing the robustness and competitiveness of the operator's product offerings. This partnership further bolsters OpenBet's reputation as a leading technology partner for lotteries worldwide, supporting 21 such entities globally.
With this partnership, Finnish players now have access to one of the most advanced and intuitive sports betting experiences in the country. Moreover, the operator is well-positioned to navigate anticipated regulatory reforms and remain competitive in an evolving landscape. The cloud-based platform allows for scalable, flexible, and efficient operations, critical for handling future growth and regulatory requirements.
In summary, the partnership between Veikkaus and OpenBet signifies a significant step in modernizing Finland's sports betting infrastructure, offering players a state-of-the-art experience and ensuring the operator stays competitive and compliant as the market changes.
Veikkaus, with the adoption of OpenBet's technology, is now equipped to provide Finnish players an advanced and intuitive sports-betting experience, bridging the gap between the finance, fintech, and sports sectors, including sports-betting. This strategic alliance, by equipping Veikkaus with managed trading services, positions the operator advantageously to meet the challenges posed by upcoming regulatory reforms in the gaming industry and maintain its competitiveness in a rapidly evolving landscape.
