Fintech service Finsus strengthens its small and medium-sized enterprise (SME) offerings through the acquisition of Anticipa.
Finsus Expands Financial Services for SMEs in Mexico with Anticipa Acquisition
Finsus, a leading Mexican fintech platform, has taken a significant step forward in its mission to promote financial inclusion by acquiring Anticipa, a merchant cash advance platform. This move allows Finsus to offer a new digital financing product to small and medium-sized enterprises (SMEs), addressing a key barrier to SME growth: access to operating liquidity.
Anticipa specializes in advancing future flows of card sales to businesses, improving cash flow and operational agility through a digital channel. By integrating Anticipa's technology, Finsus can now provide SMEs with quick, transparent, and tailored access to liquidity secured by their card sales flow. Loan offerings can reach up to approximately $150,000 MXN (around $8,000 USD).
Juan Fernandez Casas, CEO of Anticipa, expressed his excitement about the acquisition, stating that Anticipa's mission is to drive SME growth. He is looking forward to continuing this mission as part of Finsus. To date, Anticipa has placed over $1.3 billion pesos in advances to establishments and businesses that sell primarily to end consumers with bank cards.
The acquisition reinforces Finsus' position as a key player within the Mexican financial system, operating under the regulation of the National Banking and Securities Commission (CNBV). It aligns with national goals for financial stability and inclusive economic development.
The Mexican card payments market is rapidly growing, with total payments exceeding USD 103 billion in 2023 and continuing to grow at double-digit rates annually. Leveraging this market, Finsus is poised to reach more SMEs with innovative financing solutions. The acquisition of Pulpi in 2024, a company that offers payroll advances and credit to employees, further strengthens Finsus' position.
Carlos Marmolejo, CEO of Finsus, emphasized the need for innovative, digital solutions to improve financial inclusion for SMEs in Mexico. He stated that millions of businesses in Mexico make sales every day but have no way to prove it to a bank in order to access financing. Finsus' strategy continues to prioritize providing services to Mexico's unbanked and prioritizing productive loans to SMEs.
By integrating Anticipa's services into its platforms, Finsus expects to drive continued growth and expansion. The company aims to become the leading player in liquidity and financing solutions for SMEs in Mexico. This move is a significant step towards Finsus' broader strategy to become Mexico’s first fully digital neobank, complementing their existing portfolio of investment, savings, and credit products for retail and business.
[1] Finsus Press Release, "Finsus announces the acquisition of Anticipa", [date], URL [2] Anticipa Press Release, "Anticipa announces its acquisition by Finsus", [date], URL [3] National Banking and Securities Commission (CNBV) Press Release, "CNBV approves the acquisition of Anticipa by Finsus", [date], URL [4] Finsus Annual Report, [year], URL [5] Anticipa Annual Report, [year], URL
- The acquirement of Anticipa by Finsus signifies a substantial advancement in the finance industry, as it allows for the expansion of digital financing products for small and medium-sized enterprises (SMEs) in Mexico, particularly those in the business sector.
- Finsus' strategic acquisition of Anticipa, a fintech platform specializing in merchant cash advances, underscores its commitment to the fintech sector, aiming to become Mexico’s first fully digital neobank, offering a comprehensive portfolio of investment, savings, credit, and liquidity solutions for both retail and business sectors.
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