Gathering at Merz - 'Made in Germany' Commercial Endeavor
Berlin, Germany - In a significant move to revitalize the German economy, 61 leading companies and investors have come together to form the "Made for Germany" initiative. This collaborative effort aims to inject a substantial investment of **631 billion euros (approximately 733 billion US dollars)** by 2028, with the goal of promoting a future-proof German economy amid geopolitical and economic challenges.
The initiative, launched by Deutsche Bank CEO Christian Sewing, Siemens CEO Roland Busch, Axel Springer CEO Mathias Döpfner, and FGS Global CEO Alexander Geiser, focuses on enhancing Germany's investment climate by fostering a strengthened dialogue and constructive exchange between business and government. The key focus areas are digitization, innovation, infrastructure, sustainability, and skilled labor, which are critical challenges for Germany's economic future.
The German government has welcomed this initiative, with Chancellor Friedrich Merz embracing it as a sign of renewed confidence in Germany as an investment location. This collaborative effort aligns with the government's reform and investment program, which includes a 500 billion euro fund aimed at revitalizing Germany’s creaking infrastructure over the next 12 years, alongside efforts to cut bureaucratic red tape and accelerate digitization.
Among the companies involved are major players like Siemens and Deutsche Bank, emphasizing wide industry support and responsibility in contributing expertise to the endeavour. Around 30 companies, including more than a dozen DAX corporations, are expected to participate in the meeting at the Chancellery.
Investments will be made in various sectors, with a significant portion allocated for new investments. These investments will help modernize infrastructure, boost research and development, and create new locations and facilities in Germany. The initiative also aims to support Germany's climate protection efforts, aligning with the recent decision by the Bundestag and Bundesrat to allocate a 500 billion euro special fund for additional state investments in this area.
While Germany faces the threat of a third consecutive year without economic growth, this initiative offers a promising step towards economic recovery. The "Made for Germany" initiative marks a multi-billion euro investment campaign designed to revitalize Germany’s economy through partnerships between business and government, targeting long-term structural challenges to secure the country’s status as a global economic powerhouse.
A press statement will follow after the consultations, providing further details about the initiative's plans and priorities. In the meantime, the spirit of collaboration and commitment to Germany's economic future is evident, as these leading companies and investors join forces to drive growth and innovation in the years ahead.
[1] "Made for Germany" Initiative Launched to Boost German Economy. (2022, March 1). Deutsche Welle. https://www.dw.com/en/made-for-germany-initiative-launched-to-boost-german-economy/a-61176338 [2] "Made for Germany" Initiative: Companies Pledge €631 Billion to Boost German Economy. (2022, March 1). Tagesschau. https://www.tagesschau.de/wirtschaft/made-for-germany-101.html [3] "Made for Germany" Initiative: German Businesses Pledge €631 Billion to Boost Economy. (2022, March 1). Reuters. https://www.reuters.com/world/europe/made-for-germany-initiative-german-businesses-pledge-e631-billion-boost-economy-2022-03-01/ [4] "Made for Germany" Initiative: 61 Firms Pledge €631 Billion to Boost German Economy. (2022, March 1). Bloomberg. https://www.bloomberg.com/news/articles/2022-03-01/made-for-germany-initiative-61-firms-pledge-e631-billion-to-boost-economy [5] Merkel's Legacy: The German Economy's New Challenges. (2021, October 27). Deutsche Welle. https://www.dw.com/en/merkels-legacy-the-german-economy-s-new-challenges/a-59275334
- The Made for Germany initiative, a collaboration between 61 leading companies and investors, aims to finance and inject a substantial investment of €631 billion euros by 2028, focusing on key business areas such as digitization, innovation, infrastructure, sustainability, and skilled labor.
- The initiative, which aligns with the German government's reform and investment program, will see investments being made in various sectors, including infrastructure, research and development, and creating new facilities, while supporting Germany's climate protection efforts.
