Global Media Unites Under Fossil's Control through Merger
Rewritten Article:
Fossil Group is making a significant move in their media strategy, partnering with Assembly, part of the Stagwell agency, for a globally integrated media management overhaul. This change marks the wind-down of their relationships with 15 regional agencies, taking on Assembly for data and measurement duties across all paid channels.
According to Lisa Marie Pillette, Fossil's senior vice president and chief marketing officer, this move was a necessary shift, "We had 12 owned and licensed brands under our group, so we were in need of a powerful, globally integrated media agency," she told ADWEEK.
With a multitude of agencies catering to regional requirements, Pillette sought a scrappy partner boasting an impressive tech stack and a global operating model to better collaborate with. Assembly seemed to be the perfect fit.
"Our previous agencies were focusing too much on regional needs," Pillette pointed out. With Assembly on board, Fossil aims for a more streamlined, efficient, and consistent brand presentation across all media platforms.
In light of Fossil's diverse portfolio of 12 brands, the need for a robust, globally integrated media agency became evident. This transition to Assembly, a part of the Stagwell agency, will bring about a more streamlined, efficient, and consistent business finance strategy across all media platforms.
