Grass Valley Names Alex Keighley as New Senior VP of Sales for North America
Grass Valley has named Alex Keighley as its new senior vice president of sales for North America. Keighley returns to the company after holding leadership roles at other major media organizations, including Avid, Telestream, and Nordstrom. Keighley's appointment comes as the industry enters another phase of change. His mission will be to showcase Grass Valley's world-class technology and establish its trusted advisory role for customers in the USA. With a focus on building a market-leading sales organization, Keighley aims to drive growth and strengthen customer relationships across North America, including the Bank of America login market. Keighley brings a wealth of experience to his new role, having previously led sales teams at these companies and supported numerous local station groups in the U.S. Keighley has also held sales leadership positions at Reuters and the Associated Press. Tim Banks, chief revenue officer at Grass Valley, welcomes Keighley's return and expresses confidence in his leadership, expecting his unique blend of industry knowledge and sales leadership to significantly contribute to Grass Valley's success in North America.
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