Growing apprehension among Bucher customers due to the US customs policy
In an interview with "Finanz und Wirtschaft" on 18.09., CEO Jacques Sanche of Bucher Industries announced his plans to step down in the spring. Despite this change, Sanche remains optimistic about the future of the company, particularly in the face of rising demand for powerful agricultural machinery.
According to Sanche, the demand for food and feed is on the rise, which is having a positive impact on Bucher Industries. The company, which primarily derives its revenue from the EU, operates two factories for the production of agricultural machinery and three plants for hydraulic components in the US.
Bucher's strategy for the next five to ten years does not include changes due to tariffs and geopolitics. Instead, the company aims to expand its presence in economically strong, innovation-driven regions with advanced manufacturing industries and infrastructure. Regions such as parts of Germany, Switzerland, and other developed European markets are particularly attractive, as they are seeing growth in additive manufacturing and advanced tool technologies. Digital infrastructure and energy transition sectors are also attractive for future investments.
However, Sanche expressed concerns about the uncertainty faced by farmers in the US. He noted that customers with larger location-bound investments are struggling. Despite this, Bucher remains adaptable, thanks to its decentralized structure, and can adjust agilely to developments.
Beyond agricultural machinery, Bucher also has an R&D site for glass machines and a small assembly business for street sweepers in the US. The company's strategy is to be present where its customers are, but it remains uncertain about which world regions are economically advancing the best.
In terms of leadership, Sanche has made it clear that he does not plan to join the board of directors after stepping down. He believes in giving his successor the freedom to lead the company into the future.
Overall, Bucher Industries is well-positioned to meet the growing demand for agricultural machinery and adapt to changes in the industry. With a focus on innovation and a commitment to being where its customers are, the company is poised for continued success in the years to come.
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