Hasbro Pushes for Tax-Free Toys Due to Continued Sales of Magic: The Gathering Cards
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Hasbro's game night just got a bit more complicated, but the iconic toymaker is handling the Trump era tariffs with grim determination.
According to the top dog, CEO Chris Cocks, Hasbro's in a fairly comfortable spot amidst the global trade turmoil, largely due to its digital and domestically produced games. Wizards of the Coast, responsible for the beloved Dungeons & Dragons and Magic: The Gathering, has minimal tariff exposure, with its domestic supply incamped in Texas and North Carolina and its international manufacturing establishing station in Kyoto, Japan and Europe—tariff-exempt zones.
Ah, but there's one wee exception. China, the country bearing the brunt of those tariffs, still remains a significant manufacturing hub for Hasbro. The D&D boxed sets are China's only import to the Wizards division. But fear not, says Cocks, Hasbro's been nailing some intricate logistics, pleading for a stable and favorable trade policy environment, and propounding the Toy Association's stance on zero tariffs on toys globally.
It's not all sunshine and rainbows though. Tariffs inevitably creep up on consumers, potentially leading to job losses, reduced profits for shareholders, and forced price increases.
If you're into the cloak-and-dagger world of card games, you'll be gleaming into the future with Magic: The Gathering. The game's had a fantastic first quarter with a 46% revenue growth, thanks to its continued strength in licensing and the upcoming Final Fantasy crossover.
Can't get enough of the sci-fi, fantasy, and superhero worlds? Catch the latest updates on Marvel, Star Wars, Star Trek, DC Universe, and Doctor Who. Stay tuned for the thrilling shows and movies each franchise has in store!
Fun Facts:
Almost half of Hasbro's revenues can be linked to its games business.
The Wizards of the Coast business unit, including Magic: The Gathering and Dungeons & Dragons, brought in $1.8 billion in 2024.
The Final Fantasy crossover card set expected to break records with its pre-orders.
- Despite the challenge posed by tariffs, Hasbro's CEO, Chris Cocks, expresses confidence in the company's future, citing the strength of its digital and domestically produced games.
- The Wizards of the Coast, a business unit within Hasbro, has minimized its tariff exposure, with production spread across Texas, North Carolina, Japan, and Europe, where it enjoys tariff-exempt status.
- However, China, a significant manufacturing hub for Hasbro, still presents a challenge, as it is the sole import source for D&D boxed sets to the Wizards division.
- The gaming industry, including Hasbro, faces potential impacts from tariffs such as increased costs, job losses, reduced profits, and forced price hikes, but the success of games like Magic: The Gathering, with a 46% revenue growth in Q1 of 2024, offers a glimpse into a promising future.
