Highly-Acclaimed Sports Betting App by DraftKings, Caesars Experiencing Increase in Popularity
Published: May 16, 2025, 05:46h. Last Updated: May 16, 2025, 05:46h.
Todd Shriber @etfgodfather Financial Technology, Gaming, and Business, Mergers & Acquisitions DraftKings Tops Among OSB Apps, According to EKGCaesars, Fanatics Turning Heads Too
In a recent survey conducted by Eilers & Krejcik Gaming (EKG), DraftKings reclaimed the top spot amongst online sports betting (OSB) mobile applications, besting rival FanDuel for the second consecutive report. EKG lauded the app for its exceptional user experience, deep markets, and comprehensive feature set, despite the occasional glitchy live streaming and limited cash-out availability.
Bettors prioritize ease-of-use and technology when selecting sportsbook apps, so scoring highly in the EKG survey is advantageous for operators.
A Surprising Show from Caesars
Caesars Entertainment's Caesars Sportsbook slipped behind DraftKings, FanDuel, and BetMGM in terms of market share. However, EKG acknowledged Caesars Sportsbook's recent improvement in the survey with its ascension to 5th place in the latest report. EKG credits Caesars' intuitively designed Betting Interface, accompanied by improved market depth, for the app's rise through the ranks.
Caesars Digital's growing profitability and the discussion surrounding a potential spin-off add weight to the sportsbook's positive momentum. Diploma-ed discussions about a spin-off have surfaced as analysts, investors, and management believe the online unit's progress isn't fully reflected in the stock price.
On The Rise and Room for Improvement
Other operators notable for their progress in the EKG survey feature Fanatics, which maintained its third position in the first half of 2025 following a strong performance in the second half of 2024's edition. Fanatics, a relative newcomer in the US OSB landscape, continues to nip at the heels of the leading duo, FanDuel and DraftKings. Future editions of the survey may see Fanatics claiming the top spot.
In contrast, EKG expressed that BetMGM requires substantial improvement in speed and responsiveness to elevate the user experience and reach its full potential.
Underperforming Yet Impactful
Despite striding behind the leading apps in the sportsbook market, Caesars' digital business is making its mark. Its sharp ascent in the EKG survey and robust financial performance suggest that Caesars Digital is poised for growth and valuable separate entity should the potential spin-off materialize.
Sources:
- Caesars Digital Q1 Report 2025
- Mizuho Bank Research
- Caesars Q1 Conference Call Transcript
- Carl Icahn Letter to Caesars Board
- The EKG survey revealed that DraftKings, a leading name in mobile gaming and iGaming, has reclaimed the top spot among online sports betting (OSB) apps, surpassing FanDuel for two consecutive reports.
- Technology plays a pivotal role in bettor's decisions when choosing sportsbook apps, and scoring highly in the EKG survey proves advantageous for operators, as proven by Caesars Sportsbook's rise to 5th place following praise for its intuitively designed interface and improved market depth.
- Fanatics, relatively new to the US online sports betting (OSB) landscape, maintained its third position in the first half of 2025, and future editions of the EKG survey might see Fanatics taking the top spot, nipping at the heels of market leaders FanDuel and DraftKings.
- Despite trailing in the sportsbook market, Caesars Digital, with its sharp surge in the EKG survey and impressive financial performance, appears to be on track for growth and could become a valuable separate entity should the potential spin-off materialize, impacting both the business and finance sectors.
