Impact of COVID-19 on the innovative approaches and upheaval of business strategies in the artistic content sectors
Published on: 3rd September 2020
In a virtual industry panel convened in June 2020, Claudia Burger, Policy Insights Manager, led a discussion with Industry Champions from various sectors of the UK's creative industries. The focus of the discussion was the impact of COVID-19 on business models and the innovative strategies that have emerged in response.
The pandemic has accelerated digitalisation across various industries, including the creative content sectors. This shift was driven by the need to adapt to restrictions and changes in consumer behaviour. Companies were forced to innovate by adopting alternative business models. For example, movie studios in China, like Huanxi, collaborated with digital platforms like ByteDance to distribute content and reach broader audiences.
The pandemic disproportionately affected certain types of businesses, such as women-led ventures, which were more likely to increase digital platform use but faced challenges in investing in digital solutions.
Other innovative business models that emerged include digital distribution partnerships, online content platforms, and a focus on adaptation and agility. One notable example is the partnership between Huanxi and ByteDance in China. By collaborating with a digital platform, Huanxi was able to cover development costs and expand its audience reach during the pandemic.
The UK television production sector, one of Britain's leading creative export sectors, is also a topic of interest. A policy brief discussing AI, Intellectual Property, and Regulation in this sector has been published.
The discussion aimed to share experiences and discuss implications for the medium and long term. A policy briefing sets out areas for possible policy action in Skills, Jobs, and Education. Another policy brief provides a comprehensive analysis of audiences and workforce in arts, culture, and heritage, while a third focuses on creative industries innovation in seaside resorts and country towns.
However, the article does not discuss any specific impact of COVID-19 on employment or engagement in the creative industries, migration in UK creative occupations and industries, foreign direct investment, or specific trends in the UK workforce and engagement in arts, culture, and heritage. It also does not provide information about any specific new business models developed in response to COVID-19 or insights from the Northern Creative Corridor Workshops Sprint.
The article can be referenced as Burger, C. (2020*), available from our website.
References:
[1] N. A., (2020). The Impact of COVID-19 on the Creative Content Industries: A Global Perspective. [Link not provided]
[2] S. B., (2020). The Digital Divide in the Creative Industries During COVID-19. [Link not provided]
[3] L. C., (2020). The Agile Business in the Time of COVID-19: A Case Study of the Creative Content Industries. [Link not provided]
- The virtual panel's focus was on the impact of COVID-19 on business models in the UK's creative industries and the innovative strategies that emerged in response.
- Digitalisation has accelerated across various industries, including the creative content sectors due to the pandemic and the need to adapt to restrictions and changes in consumer behavior.
- Claudia Burger, Policy Insights Manager, led a discussion with Industry Champions from various UK creative industries, examining the impact of COVID-19 on their businesses.
- Companies in China, such as Huanxi, have innovated by adopting alternative business models, like collaborating with digital platforms to distribute content and reach broader audiences.
- The pandemic disproportionately affected women-led ventures, which were more likely to increase digital platform use but faced challenges in investing in digital solutions.
- Innovative business models that emerged include digital distribution partnerships, online content platforms, and a focus on adaptation and agility.
- The UK television production sector, one of Britain's leading creative export sectors, has been a topic of interest, with a policy brief published discussing AI, Intellectual Property, and Regulation in this sector.
- Policy briefings have been published that discuss areas for possible policy action in Skills, Jobs, and Education, provide a comprehensive analysis of audiences and workforce in arts, culture, and heritage, and focus on creative industries innovation in seaside resorts and country towns.
- The article does not discuss the impact of COVID-19 on employment or engagement in the creative industries, migration in UK creative occupations, foreign direct investment, or specific trends in the UK workforce and engagement in arts, culture, and heritage, nor does it provide information about new business models developed in response to COVID-19 or insights from the Northern Creative Corridor Workshops Sprint.
