In the periphery of the New Capital Region (NCR), High-End Assets Firmly Establish Presence in Undeveloped Territories

In the periphery of the New Capital Region (NCR), High-End Assets Firmly Establish Presence in Undeveloped Territories

The National Capital Region (NCR) is witnessing a significant transformation in its luxury housing market, with key areas such as Dwarka Expressway and Southern Peripheral Road (SPR) gradually shaping into desirable extensions of established neighbourhoods.

Dwarka Expressway, in particular, is attracting a surge of high-end gated townships, designed for the globally mobile elite. Developers see locations along this expressway as a blank canvas to introduce mindfully crafted luxury offerings that appeal to a new-age buyer looking beyond traditional neighbourhoods.

The strategic location and connectivity of these corridors are key factors driving this shift. The Dwarka Expressway, for instance, offers excellent connectivity to commercial centres, airports, educational institutions, and healthcare facilities. Its direct links to Delhi and Gurgaon boost its appeal to professionals and NRIs.

Major infrastructure developments, such as the Delhi-Meerut RRTS, Dwarka Expressway, Noida International Airport, and the KMP Expressway, have improved intercity and intra-city mobility, making once-overlooked locations more accessible.

The luxury housing market in NCR has seen a significant increase in sales, with over 3,960 homes sold in the January-June period, marking a three-fold rise year-on-year. This surge is particularly noticeable in Gurugram, where the residential market recorded a 313% surge in sales value from FY22, touching Rs. 1,70,000 crore.

Reputed builders such as SOBHA, ATS, Godrej, and Whiteland are contributing to this shift by offering world-class amenities like clubhouses, indoor pools, gymnasiums, coworking spaces, landscaped gardens, and smart homes. These developments create an exclusive urban lifestyle that resonates with affluent buyers.

The shift towards high-value properties and sustained buyer demand underscores changing real estate investment trends across India's top cities. Property prices on Dwarka Expressway have nearly doubled from ₹9,434 per sqft in 2020 to ₹18,668 per sqft in 2024, signaling robust capital appreciation potential and attracting long-term investors.

Other emerging corridors, such as Sector 150 in Noida, Siddharth Vihar in Ghaziabad, Yamuna Expressway, FNG Corridor, and Neharpar in Faridabad, are also on the radar of High Net Worth Individuals (HNIs) and Ultra High Net Worth Individuals (UHNIs) seeking modern living, expansive layouts, and better value.

In conclusion, the luxury housing market in NCR is moving towards emerging corridors like Dwarka Expressway and SPR Road primarily due to enhanced infrastructure connectivity, premium project offerings, favourable location, and changing luxury buyer demands, all of which contribute to strong price appreciation and investment attractiveness.

1. Technology and infrastructure advancements, such as the Delhi-Meerut RRTS, Dwarka Expressway, and Noida International Airport, are playing crucial roles in shaping the housing-market landscape by enhancing intercity and intra-city mobility in the National Capital Region (NCR).
2. Amidst surging real-estate investments in the luxury housing sector across India's top cities, key areas like Dwarka Expressway and Southern Peripheral Road (SPR) in NCR are attracting finance from long-term investors, propelled by the appeal of premium project offerings from builders like SOBHA, ATS, Godrej, and Whiteland.
3. As a result of the infrastructure transformation, key events like the rise in luxury housing sales (3,960 homes sold in Jan-June period, marking a three-fold surge YoY) and changes in real-estate investment trends are reshaping the luxury housing market in NCR, with emerging corridors like Sector 150 in Noida, Siddharth Vihar in Ghaziabad, Yamuna Expressway, FNG Corridor, and Neharpar in Faridabad becoming increasingly popular among High Net Worth Individuals (HNIs) and Ultra High Net Worth Individuals (UHNIs) seeking modern living and better value.

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